An article entitled 'Rising Through The Search Rankingis' authored by Director at MCC International, Graham Thatcher, has been published on the CIPR (Chartered Institute of Public Relations) Profile Extra website.
The editorial considers the role PR and more specifically media relations has to play in helping an organisation acheive is search engine objectives. It considers the role of online press coverage, offers practical advice for copywriting and emphasises the importance of a joined up approach to tackling what many people consider to be a dark art.
You can read the article in full by visiting: http://tinyurl.com/yg9pvjx.
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