Monday, 21 June 2010

dhc and Trovus Use Web Intelligence to Deliver a Higher Return on Sales and Marketing Activity For Users of Microsoft DynamicsTM CRM

Significant advancement in sales and marketing automation promotes a single view of the customer

dhc, provider of integrated software solutions and its partner Trovus, supplier of website intelligence, today announce that they have written a seamless integration between Microsoft DynamicsTM Customer Relationship Management (CRM) and the Trovus Dashboard. The integration links information gathered by Trovus, such as profiles of organisations visiting a website, to the relevant records in the Microsoft DynamicsTM CRM database and vice versa, enabling users to take marketing activity to the next level and support advanced targeting and customer profiling.

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