Monday, 6 July 2009

Zmags Expands European Presence In Response to Growing Demand for Digital Collateral


Zmags, which helps marketers engage customers through Interactive Collateral Management (ICM), today announced it has almost doubled its European customer base over the last two quarters with the signing of new clients, including Dods and the British Chamber of Commerce (BCC). Existing customers, such as Barclays, Homebase, Lotus and Michelin have also renewed their subscription to Zmags’ Software as a Service (SaaS) to handle the demand from leading marketers and publishers.

Jens Karstoft, CEO of Zmags, commented, “This is an exciting time for Zmags. Globally, we added more than 400 new customers in recent months, bringing our total customer base to more than 2,400 companies in 35 countries.”

Zmags’ Interactive Collateral Management (ICM) solution provides a way for companies to digitise and deliver interactive documents to customers and then measure reading behavior. Zmags can be used to share any type of collateral online, including brochures, catalogues, magazines, direct mail and other business documents. Zmags can also be linked directly to e-commerce systems to make it easier for readers to make purchases to help marketers lower production costs, increase reach and generate more revenue.
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