Graham Thatcher, Director of MCC International
In the busy world in which we live social networking websites enable us to be to reunited with old friends and keep in touch with friends and family with ease.
Yet while every organisation has embraced the web to some extent, most have been quiet onlookers (perhaps blissfully unaware, or a little intimidated) as early adopters explore the commercial potential of social networking.
Right now your customers, prospects, business partners, members of the press and employees (although hopefully in their own time) are frequently logging on Twitter, Facebook, MySpace and Linked In as well as specialist blogs, online forums and digital publications. However, monitoring, managing and making the most of these sites in a commercial sense can be a daunting prospect for the uninitiated, so here are some basic tips on how to get started.
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