...Royal Mail Hails Megabase and Web-Based ListBuilder Service as UK’s Best for Database Management...Marketscan, one of the leading lights of the UK direct marketing industry, has taken home the top prize for database management at the UK Mail Awards. Now in its third year and held in conjunction with TNT Post, DHL Global Mail and Royal Mail, the judging panel examines all areas of the industry from international marketing campaigns to the efficiency of UK mail centres.
Won last year by Telewest Broadband, the database management category recognises the fact that, as organisers Triangle Media explains, “the quality of databases is not only the key to economy but also is the difference between success or failure for the international or domestic mailer. Judges want to see a company or system… that improves the effectiveness and accuracy of the final delivery.”
Interviews, case studies, photography and product demonstrations are all available from MCC International: 01962 888100.
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