Thursday, 3 August 2006

You may have seen the article from the latest issue of B2B Marketing, featuring comment from MCC’s very own Account Director, Martin Brindley, discussing various media monitoring tools available to PR agencies. Brindley comments on how the press landscape has evolved in that, “a few years ago, most clients saw online editorial as something nice to have, whereas now for many of them it’s a top-tier clipping.”

For further reading, please see Jul/Aug issue of B2B Marketing.
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