Press Release: Red Central Presents Its Style Guide Strategy For Brand Licensing Newcomers

...New Business Director at Red Central, Phil Overton, to Speak at LIMA Introduction To Licensing Seminar, 3rd October 2006...

Red Central, the leading creative resource for the entertainment industry, today announced that it will be speaking at the LIMA (Licensing Industry Merchandiser’s Association) Introduction to Licensing seminar on 3rd October 2006. At The Roof Gardens in Kensington, London, New Business Director Phil Overton will present the topic ‘Translating designs for retail: understanding style guides’, aiming to give brand owners a head start when developing a brand licence for retail, by detailing the creation and strategic use of a style guide.

For further information on Red Central, interviews with spokespeople or images, please contact redcentralpr@mccint.com