Friday, 4 November 2005

News From MCC: Marketing Award Nomination for Southampton FC ‘Be’ Campaign


Our thriving design team Barracuda have had their ‘BE’ campaign for Southampton FC shortlisted for the Marketing Design Awards 2005.

Launched in April 2005 the ‘BE’ campaign has its origins in Southampton FC’s famous ‘BE IN THAT NUMBER’ chant that can be heard at every game. “We wanted a campaign that would encapsulate the ethos of Southampton FC. The ‘BE’ campaign engages with the supporters and promotes a sense of pride, belonging and heritage for the whole community,” explains Head of Sales & Marketing at Southampton FC, Steve Davies. “We are all delighted, it is the strongest campaign with the most impact we have ever run at the club.”

The ‘BE’ campaign has been embraced across all of Southampton FC’s promotional activity from brochures, retail and direct mail to large 96 sheet billboard posters. Marketing Manager at Southampton FC, Emma Charman adds, “We continue to be impressed by the professionalism and creative talent provided by the team at Barracuda. The whole of Southampton FC is giving its full endorsement to this well deserved nomination. ”
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