Wednesday, 9 November 2005

MCC To Roll With Segway®!


...Segway Inc., developers of the Segway Human Transporter, have appointed us for a Pan-European PR Push...

The US-based developer of the Segway® Human Transporter (HT) has appointed award-winning PR and Marketing agency MCC International to implement a pan-European consumer and trade campaign, promoting the benefits of this eco-friendly transportation device.

Since its unveiling in 2001, commuters, industry and police forces worldwide have embraced the electric-powered Segway HT. Now, with a new range of models, Segway Inc. is keen to raise the profile of this self-balancing transporter in key European markets.

“With a solid background in both technical and consumer PR, MCC International has all the skills and experience we need to spread the word about the Segway HT and everything it can offer,” explains Segway Inc. Director of Marketing Communications, Heather Sheldon. “MCC’s role is to convey the message that the Segway HT has a variety of applications beneficial to business and society. Its use translates into operational efficiencies, improvement of response times and low maintenance costs for industry, and reduced pollution, parking problems and traffic congestion for the everyday commuter. In these times of escalating energy prices, the Segway HT is a smart alternative to fuel-dependent modes of transportation.”

MCC International Director Ian Peel says: “We’re delighted to be working with Segway Inc. This is a fantastic product with huge potential that will give MCC yet another opportunity to prove our versatility. After a week of intense training at the Segway Inc. headquarters in New Hampshire with the executive team and creator Dean Kamen we can’t wait to get rolling!”

With celebrity fans including Jay Kay, Peter Gabriel and Pink, and commercial users ranging from the Municipal Police in Malaga, Spain to the US armed forces, the Segway HT can run for up to 24 miles on a single charge and can go up to 12.5 miles an hour.
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