Tuesday, 24 September 2013

Supermarket swipe - Tesco enters the tablet arena with Hudl

It is blackberry season at the moment, but whilst they are in abundance in our hedgerows their namesakes are proving not so fruitful (wanting to use the phrase blackberry crumble!) in the pockets of gadget fans. Meanwhile, Apple has reported nine million units of its new iPhones were sold in the first three days of launch, despite reports of problem ‘hacking’ of the fingerprint scanner.

So, whilst the faltering of Blackberry and the success of a new iPhone didn’t come as huge surprise, I wasn’t expecting to watch Rory Cellan-Jones showing off a new Tesco tablet on BBC Breakfast yesterday morning.  Yes there has been a lot of talk about the supermarket entering the tablet world for some time now, but what did shock me was the spec of the new Hudl device.

Sure, it doesn’t have the screen resolution of the Nexus 7 or the app store of Apple, and it certainly doesn’t win out in the looks department with its chunky bezel, but at £119 it does have a lot going for it. Firstly it has expandable storage and an HDMi out (a big bugbear of mine as I impatiently wait for the UK release date of the Google Chromecast). What is more, it doesn’t slap you in the face with Tesco content, giving you a pure Android (Jelly Bean) experience, unlike the Kindle Fire. Yes the Tesco content is there, but clearly and discreetly via a ‘T’ icon.

What is more with Clubcard vouchers and good discounts via Tesco Direct, the chances of anyone actually paying the RRP are slim. We are yet to get our hands on one and I am sure those of use with tablets won’t be rushing to buy a new one, but for those who have yet to enter the world of tablets (there are still a few out there) and with Christmas just 13 weeks away, this could be a winner.
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