Wednesday, 4 September 2013

Have a break, have an Android KitKat

Well if we thought last week was exciting to be in the world of tech this week has trumped it and then some and it is only Wednesday!

Yes, we are still fixated on the new Nexus 7 and the ease at which iTunes downloads can be transferred on to it!  Although our attention is also turning to the LG’s plans to take on the device in the 7inch tablet space. However, the big news of this week began breaking on Tuesday when Microsoft announced that it would be buying Nokia’s mobile phone business. When two organisations of this size combine it is always going to grab the headlines, but you cannot help but think of two tech giants whose best days are sadly behind them, only time will tell.

Today sparked debate in the office when Android announced that its new OS would be called KitKat, tying in with the chocolate bar which most of us had in our school packed lunch. We all like the statue Google has unveiled, but is it the start of multi-million pound bidding wars for organisations beginning with L, and is this co-branding a good thing.  As a marketer I have to say yes. However, we are looking forward to Android WagonWheel, in the distant future.


It has also been good news for ebook users this week with Amazon announcing its Matchbook scheme which will allow customers who buy printed books to get a copy of the digital version for free, or at a discount. This is something bookworms have wanted for some time and signs pointed to this earlier this year when they started to offer the instant digital download of an album when you ordered the CD.

Finally, you can never ignore the needs of Apple fans and things started to hot up this week when they confirmed 10th September as launch day for the new iPhone 5s. But will they launch the expected low-cost iPhone 5C? What colours can we choose from? And, how will iOS7 fair? All these questions will be answered in just a few days.
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