Monday, 20 December 2010

ACORN Geo-Demographic Data Now Compatible With Matchcode from Capscan

Geo-demographic dataset increases understanding of customers and improves targeting for organisations

Capscan, a leading supplier of UK and international address management solutions and data quality services, today announces that its Matchcode software will now support ACORN (A Classification Of Residential Neighbourhoods) geo-demographic segmentation data which is available under separate licence from CACI. When used in conjunction with Capscan’s Matchcode to capture or cleanse UK customer address data, ACORN adds significant value to that data with accurate customer profiling, targeting and analysis, to increase engagement with customers and deliver successful overall marketing strategies. For further info, please contact capscanpr@mccint.com
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