Tuesday, 29 September 2009

Deploying xRM Allows Businesses To Develop Better Relationships

dhc, provider of integrated software solutions, is today advising businesses on the latest relationship management strategies available to them in today’s challenging business climate. The Surrey-based company is emphasising the need for organisations to drive business growth, whilst managing costs, and encouraging businesses to deploy solutions that allow seamless and secure delivery of business profitability. The improvements will soon be seen in all areas of the business including marketing, sales, customer service, operations and support and account management activities.

Explains dhc director, Matt Garman, “For over a decade now many organisations have been selling, implementing and supporting CRM (customer relationship management) software. Traditionally the primary use of CRM has been within the sales and marketing departments of a company, and a number of vendors also provide modules to cater for customer services and service management. Despite early promises, the landscape is littered with many disappointments and low levels of user adoption, many driven by poor or complicated interface. Despite their size and R & D depth, Microsoft is still a relatively young player in the CRM marketplace but already it is changing the game, and well on its way to transforming the sector. Cue its latest offering: Microsoft Dynamics xRM (Anything Relationship Management), where you can turn any activity into relationship management.”
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