Monday, 24 August 2009

Yell selects Exalead’s web search engine for relaunch of UK website


Exalead, European leader of search solutions and information access software in the enterprise and on the web, today announced that Yell has selected Exalead to host a new web search facility for its UK website Yell.com. The customised Exalead web search engine has been incorporated into the relaunched website to provide consumers with more detailed information about businesses and services.

Currently, Yell.com – part of international directories business Yell and one of the main sources of business leads in the UK - attracts 10 million unique visitors every month , and in 2008 it saw an increase in consumer usage of more than 40 per cent. Incorporating Exalead’s CloudView platform has enabled Yell to introduce more detailed and in-depth search-related advice and information content to complement consumers’ searches of Yell.com’s database of 2.3 million businesses and tradespeople.

“We wanted to enhance the search experience on Yell.com for our consumers by offering rich additional content and more detailed information before they choose a business or service,” explained Mark Canon, president of new media for Yell in the UK. “Exalead’s CloudView platform has enabled us to deliver these extra features and also provide an extremely comprehensive and intuitive search function. We were also pleased at the ease and speed of its deployment.”

The new search engine, which will be hosted 24/7 by Exalead, has been customised specifically for Yell.com and searches the web’s largest index after Google, Yahoo! and Microsoft, encompassing eight billion web pages, more than two billion images and four million videos. It is able to handle 180 queries per second, can extract content from external resources such as select websites or partner sites, and can also provide exclusive Wikipedia and advanced image searches. The search function is easily managed with generated results adhering to applied business rules.

Exalead’s CloudView is the leading platform for creating information applications that access structured and unstructured enterprise and Web information. With its innovative architecture, the CloudView platform provides core search solutions, which are feature rich and extremely easy to implement, thus providing a perfect combination of reduced administration costs and a better search experience for customers.

CloudView also enables online business to add instant depth and stickiness to their sites through innovative ‘mash-up’ applications - applications that merge content and functionality from diverse sources. Businesses, therefore, can benefit from enhanced online profiles via a larger, searchable section where consumers can see more detail, such as detailed descriptions of businesses and their products, photos, logos, maps, directions and videos, before selecting a business or service.

“We are extremely pleased that we have been able to help Yell develop and enhance its UK website in a short space of time,” explained Exalead Managing Director, Raymond Bentinck. “CloudView’s fully unified information platform enables Yell.com to provide seamless presentations that are as deeply engaging as they are easy to manage. As we are also hosting the customised search engine 24/7, we have removed the headache of managing searches so that Yell can concentrate on its core areas of business.”
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