Tailored accommodation solutions specialist, PiMS Workspace, has appointed the award-winning south coast PR agency MCC International to manage a national media relations campaign. MCC International will raise the profile of PiMS Workspace within key media and promote its expertise in space planning and analysis, relocation, and refurbishment management.
Waterlooville-based PiMS Workspace has enjoyed continued success and expansion in 2008, boasting a string of strong relationships with blue chip clients including Skandia UK, CB Richard Ellis, T-Mobile and PriceWaterhouseCoopers. PiMS Workspace chose MCC International to manage its entry for the Partners in Business Change prize at the 2008 Premises and Facilities Management Awards. Following its subsequent win in partnership with Skandia UK, PiMS Workspace approached the agency to manage a full national PR programme.
“MCC International completely understood what we want to achieve with PR in terms of taking a proactive, comprehensive approach and aligning the campaign with our marketing strategy,” says Managing Director of PiMS Workspace, Martin Atkinson. “Its strong contacts in all of our key areas – from HR to facilities management – is second-to-none. We are looking forward to developing a long and rewarding relationship with the team.”
MCC International will use the contacts and techniques it has developed over 20 years of promoting B2B services, to ensure that PiMS Workspace is recognised by the media as a leader in workspace management.
“PiMS Workspace has recognised just how important the working environment is to every company’s bottom line,” explains CEO of MCC International, Gina Sharp. “We are looking forward to working to raise awareness of the efficiencies and savings that can be made through effective space planning, as well as the sheer difference PiMS Workspace has made to many of its clients, most notably by increasing the staff capacity at Skandia UK by 20% just last year.”