Monday, 24 March 2014

MCC International: March Newsletter

Time for a Spring Clean – why not refresh your Communications content?

With some surprisingly mild weather and (dare we mention it) some sunshine to combat a waterlogged winter, it is finally starting to feel like Spring has actually arrived. There are a lot of hackneyed clichés about Springtime being about rebirth and Spring Cleaning - the abundance of chocolate Easter eggs and the assorted seasonal goods has long traded on this idea. But actually there does seem to be a palpable change in attitude and mood for many of us. Energy levels are higher and undoubtedly this reflects in the world of business too. It’s no coincidence that the trade show season is well and truly in the swing now, so MCC International is busy working towards this, shouting about all that is new and exciting.

Although the Spring Cleaning metaphor for cleaning out the old and making improvements is a heavily used one, the truth is this is an excellent time for any business to really push its message and catch the attention of an invigorated audience. This could be an increased presence in online media with digital content creation (perhaps in the ever increasingly popular form of video content for example) and social media, it might even be the creation or beefing up of your internal news sharing (such as a newsletter or internal e-shot) to ensure your own team feel well informed and motivated, or a targeted press campaign of news and expert opinions to show the media you know your stuff. 

At MCC International we can help you with any of these and more, creating interesting and engaging content (whatever medium it may be used in) is what we are here for. We even offer design services if you feel like this fresh content needs a bright new look. Undoubtedly the most receptive audience is one that is already feeling motivated to find new opportunities, so why not capitalise on this and make sure your message isn’t going unnoticed! 
If you would like to talk about how you can do more with social media give us a call on 02380 111977 or visit

MCC partners with specialist boutique agency in Israel
MCC International is proud to announce its partnership with Kraiem PR, a boutique PR and media consulting firm based in Israel and specialising in technology, start-ups and finance. The agency was founded by Gil Kraiem, who holds more than 14 years of experience as a top consultant in the private and public sectors in the Israeli market.  Kraiem PR specialises in consulting, planning, and implementing public relations, integrated marketing communication, and social media activities for both for Israeli and global companies.

How to get the best from your product reviews
In January LaCie launched three exciting new products at the CES show in Las Vegas and as the UK press office for this award-winning hard-drive company MCC International was delighted to give the media a sneak preview.  With world’s first silver-plated hard-drive, the fastest portable drive available a 1TB wireless drive and an extreme design USB we had a lot to talk about! With stories in Stuff, T3, Nuts, MacUser, MacFormat, Living, Digital Arts, Gizmodo, The Register and Photo Professional to name just a few, the reception has been fantastic.

MCC International has been running hardware and software review programmes for our clients since the agency began way back in 1988, working with the likes of Ipswitch, Nitro PDF, Kaspersky Lab and of course LaCie.  So we have put all of our experience and expertise in to a free guide, to share with you the secrets of how to get the most out of product reviews. If you would like us to send you a copy please email
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