Friday, 17 January 2014

Hard work, hard drives and a happy new year

Well we are almost three weeks in to 2014 and already there is much to be excited about in the world of tech PR here at MCC International.   We have been busy generating content for blogs and social media, articles have been drafted, placed and published in the media, press releases are streaming out the door and journalist briefings are filling up the diary. We have also been busy updating our own online publication SolentTechNews.

Highlights of the year so far (yes we already have highlights!) are the launch of LaCie’s new hard-drives, Fuel, Sphere (see the image below) and Culbuto, announced at CES in Las Vegas. In the last week we have a huge amount of brilliant exposure for these products online and in print including Shortlist, Gizmodo, Digital Arts, Mac User and NUTS. Also, NICE Systems revealed it had reached the milestone of the $1billion bookings for 2013, as well as being all over the security media for its work in the city of Sochi, as hype around the Winter Games in Russia builds with the opening ceremony just weeks away.

It is always a great time of year getting out (albeit in the rain) meeting with clients and putting plans in to action.  This week included a leisurely lunch with the team at EEMA and Revolution Events, held at the famous MP hangout, The Cinnamon Club in Westminster, being a bit of a foodie I couldn’t wait to taste the delights of Head Chef, Vivek Singh. The lunch menu cannot be recommended highly enough and I am sure I will be making several more visits in the coming months for press briefings and launches.

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