Friday, 25 October 2013

Flexing our media muscles in Brussels at ISSE 2013

This week I jumped on the Eurostar and headed to the annual ISSE conference (one of my favourite events in the MCC calendar). The two-day IT security event is the result of twelve months of hard work from the team at EEMA, TeleTrust and Revolution Events as well as many other organisations who come together to put on a conference that places content at the heart of the event.

MCC International has had the pleasure of running the press office for over ten years in cities including Paris, Berlin, Vienna, Rome, Budapest, Warsaw and Madrid. This year it was our pleasure to welcome members of the media from across Europe (and a few beyond) to Brussels for the second year in succession. ISSE is perennially popular with the media as it always attracts the big names to speak and a very high calibre delegate, making it the ideal place to spend quality time with the who’s who of IT security.


This year they were treated to presentations from Google’s Mayank Upadhyay, Chief Executive of the International Cyber Security Protection Alliance, John Lyons (both of whom prompted a lot of debate on Twitter and in the corridors following their keynotes), and Kim Cameron from Microsoft.  In fact, it is a curious phenomenon listening to the presentations being given, whilst reading Tweets commenting on what is being said in real-time. Sat at the back of the packed auditorium it was impossible to detect who the main protagonists were.

Arriving back in the office on Wednesday morning I was delighted to receive an email from a journalist saying: “Congratulations to you and the ISSE 2013 team on producing an excellent event. Some really well-pitched presentations, I learned a lot.”


So, I would like to say a huge thank you to all of the members of the media that joined us at ISSE 2013 and to everyone who makes the event a compelling pull. I look forward to seeing you all again next year.
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