Monday, 18 March 2013

Iconic Global IT Storage Company, LaCie, Chooses MCC International For UK PR Campaign





MCC International delighted to have been chosen by the global digital storage company, LaCie, to raise the UK profile of the company. We will run a campaign across the technology, home, lifestyle and gadget media, as well as managing the reviews of its multi award-winning products.

“Think about how many music tracks, videos and photos you own, how much they are worth and how much they mean to you. For many of us, our digital libraries would fill a large room,” commented the Managing Director of MCC International, Fiona Brewer. “Today, with products such as those from LaCie, you can securely store a lifetimes worth of memories, work files and more on a device that you can easily fit in your bag.”

MCC International will be promoting the latest LaCie products including its range of drop-resistant rugged products, designer collaborations with Porsche to create a high performance hard-drive that is only 11mm thick, as well as the Blade Runner, created with the world renowned designer, Philippe Starck. Fiona continued: “To put the capabilities of these devices into perspective, the highest specification iPad can store an impressive 128GB, however, LaCie’s portable hard-drives can store up to 1TB, which is more than most laptop and desktop PCs.  So these products not only look great, but perform exceptionally well.”

EMEA PR Manager at LaCie, Ekaterina Wilk commented: “MCC International was recommended to us and we have been very impressed by the knowledge, enthusiasm and expertise of the team.”

As well as LaCie consumer products, MCC International will be promoting its range of PC and Mac compatible business products, used by broadcasters, movie-makers, photographers, designers and musicians around the world.

Fiona concluded: “It is great news that a Southampton agency has attracted the attention of such an important and respected global technology brand.”
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