© Apple
On Wednesday evening I, along with the
rest of the IT world tuned in to listen to the most eagerly expected launch
from Apple, the iPad Mini.
But unlike other Apple product presentations it wasn’t the all new
features that we were all waiting for, but the pricing model.
Rumours were around the £200 mark for
the entry level model, putting it at half the price of the iPad, but the big surprise
was £269 for the 16GB Wi-Fi only version.
Immediately the online chatter began and battle lines were drawn between
those who adore Apple (probably already have an iPad and will no doubt buy the
iPad Mini to complete their ecosystem), those who hate the company (typically
the open source brigade) and people like myself who are somewhere in the
middle.
Adding fuel to the fire was the
further surprise that the iPad itself would be getting an unexpected upgrade.
This won’t be good news for the wife of a chap in HMV, who I overhead last
weekend saying: “Go on, treat yourself, buy the iPad, you know they won’t be
releasing a new version any time soon.” I would love to be a fly on that wall!
For people like me, Apple has created
a bit of a dilemma with this launch. The iPad Mini looks great it can do everything
I want from a handheld tablet, but I was expecting it to be more competitively
priced. It is already a crowded market and there are already some good products
available, particularly the hugely popular Google
Nexus 7 which you can
pick up for a little over £150, albeit with 8GB storage (although this is
rumoured to be discontinued in the next few weeks, with the 16GB replacing it
as the entry level model, making it even better value), or even the Kindle Fire (even if some people do think of it
as just an Amazon shop window). Of course, it is hugely cheaper than the Microsoft
Surface with its
unique Touch Cover, but it would only be fair to compare that device with the
higher specification iPad.
So, now I have a head or heart
decision to make. I don’t have a preference over iOS or Android (which reminds
me I must get round to upgrading my iPhone to iOS 6) and the features are all very
similar, but as we know, Apple have the knack for just making you want it. One
thing is for sure, the queues will stretch far out the door when it goes on
sale early next month. The question remains as to whether I will be in it.
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