Friday, 1 June 2012

Speaking your mind

If you have already hired the services of a PR team then it’s a pretty safe bet you’re confident you have something relevant and interesting to say about your business and the industry you operate in. A good PR campaign will target the publications you and your clients read and a modern one will often embrace online social media (be it Twitter, Linked-In, YouTube and even Facebook), but good old fashioned speaker slots can be an alternative way to speak directly to a relevant audience and build or cement your professional reputation. As part of the PR service to our customers, MCC constantly monitors the opportunities for good speaker slots, which often present themselves at industry shows where organisers are keen to add value and industry insight to their delegates’ visit. Often the slots are free, sometimes they require a fee, but the right slot at the right show can be a memorable reminder or introduction to your company and your expert knowledge in the field, which is a good solid reputation builder. We’ve even known journalists to sit in the audience, furiously writing notes. It can, therefore, be a good way to generate on-going dialogue and relationships with key commentators. So, in a world where online PR is seemingly becoming king, don’t forget the traditional methods of getting you message across!

The big event this weekend (for the UK anyway) is the Queen’s Diamond Jubilee. Probably more relevant for many of us is the extended Bank Holiday weekend which gives many people four days off (and will undoubtedly bring the roads to a grinding halt). The BBC News Website is obviously covering the whole event, but has added a good guide to the Thames Diamond Jubilee Pageant, which will feature a huge amount of boats, from historic to working boats (including many involved in the Dunkirk flotilla in 1940), on the river to mark the occasion.

Back to the world of technology, The Independent ran a story this week on how Kensington and Chelsea’s planning regulations are affecting the rollout of superfast broadband in the area. Telecoms giant BT has halted its implementation of the systems in the area due to the majority of its requested planning applications for street cabinet rejected by planning officials. The company has expressed regret that the upgraded systems won’t be available for local businesses and residents whilst the local authority has responded by saying the boxes could threaten the historic environment of the area. It’s a good reminder that technology alone is not always the key to progress and there will often be debate over the way in which it is deployed. Equally, there have been calls for the acceleration of the implementation of the 4G mobile telecoms network in the UK, as reported on Sky News. The research, which was commissioned by mobile network Everything Everywhere (a merger of Orange and T-Mobile), suggests it will significantly add value to the UK economy – but judging by the current 3G coverage it would seem that getting the signal to everyone who needs it might be a big challenge!

The Independent also ran a story this week on Chrome's (Google’s Internet browser) growing worldwide dominance in the field. It would seem that Microsoft’s Internet Explorer (which had a 95% share of the market 10 years ago) has now been globally overtaken by Chrome (although in Europe the figures suggest Internet Explorer, Chrome and Firefox are fairly evenly matched). It’s interesting to see people making active choices on their browser, certainly 10 years ago I’d wager many people didn’t even know there was a choice! On a purely personal level (and not reflective of MCC in any way) I prefer the crafty Vulpine alternative, but don’t get me started on that…
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