Wednesday, 20 July 2011
The Future of PR
Undoubtedly, one of the most hotly contested topics was whether PR will still be known as PR in the next 10 years. Some could envisage it becoming absorbed under a broader integrated marketing communications banner, driven in part by the calls for new and emerging digital channels to be ‘owned’ by the PR function. Meanwhile, others could see a clear split emerging between those delivering high-level strategy becoming branded as Management Consultants, and the more tactical end adopting the moniker of Publicist.
One area of unanimous agreement was the fact that whatever it is called the need for PR is here to stay. There are many great PR practitioners doing a lot of great work and it is the responsibility of those of us who have chosen this as our career path, whether in-house, agency or those educating the next cohort of PR undergraduates, to continually promote best practise and extol the benefits of our profession.
Author: Graham Thatcher
Posted by Unknown at 6:43 pm