Does your new product make the grade?
Today, many thousands of teenagers throughout the UK are anxiously opening the envelopes containing their A-Level results. They have put in the effort over the past two years and are now finding out if all their hard work has paid off.
For many organisations they share the same anticipation when they prepare to launch a new product on the market. Before it reaches the 'shelves' a huge investment in research and development will have been made and a simliarly large sum will often be set aside for promotion.
A series of great independent reviews in the media can give the launch campaign the kick start it needs, but where do you start? And, how do you ensure the product get the best review possible?