Monday, 17 July 2006

Press Release: Red Central Creates Revolutionary Brand Vision Concept For Hasbro’s Action Man License Of A.T.O.M. - Alpha Teens On Machines

...Toy Giant Selects Creative Agency’s Innovative Brand Vision Disc And Style Guide For Industry First...

Red Central, the leading creative resource for the entertainment industry, today announced that it has created and developed a licensing brand vision for the new-look second season of Jetix’s A.T.O.M. - Alpha Teens on Machines animated T.V. show, of which, Hasbro steers the product development and licensing business. Teams at Red Central and Hasbro worked together extensively to unite the Design, Sales, Marketing and Licensing departments for the very first time, and the collaboration proved to be a great success. Feedback from each ensured that Red Central had the briefing it needed to produce a full set of visual materials available for use by Hasbro and its partners, maintaining consistency for the A.T.O.M. brand across every area.

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