Look at what arrived at the MCC office today!

We always get excited when one of our clients sends over products. So, when a parcel arrived this morning from LaCie we couldn't wait to open it up and see what was inside. In the box we found waiting for us one of the brand new Rugged USB3 Thunderbolt drives with a huge 2TB of storage. 

As well as looking great (thanks to the design by Neil Poulton), these drives are tough and are the kit of choice for photographers, adventurers and film-makers around the world, as well as those of us who just want great pieces of tech that performs as well as it looks.

Sadly, as much as we don't want to let it go, this little powerhouse of a hard-drive will be winging its way out to the UK tech reviewers, so they can take a closer look and put it through its paces. We are sure they will be as impressed with it as we are. 

So, before it gets boxed up and shipped out, here it is being modeled by our very own Simon Hewitt.

  

Hard work, hard drives and a happy new year

Well we are almost three weeks in to 2014 and already there is much to be excited about in the world of tech PR here at MCC International.   We have been busy generating content for blogs and social media, articles have been drafted, placed and published in the media, press releases are streaming out the door and journalist briefings are filling up the diary. We have also been busy updating our own online publication SolentTechNews.

Highlights of the year so far (yes we already have highlights!) are the launch of LaCie’s new hard-drives, Fuel, Sphere (see the image below) and Culbuto, announced at CES in Las Vegas. In the last week we have a huge amount of brilliant exposure for these products online and in print including Shortlist, Gizmodo, Digital Arts, Mac User and NUTS. Also, NICE Systems revealed it had reached the milestone of the $1billion bookings for 2013, as well as being all over the security media for its work in the city of Sochi, as hype around the Winter Games in Russia builds with the opening ceremony just weeks away.

It is always a great time of year getting out (albeit in the rain) meeting with clients and putting plans in to action.  This week included a leisurely lunch with the team at EEMA and Revolution Events, held at the famous MP hangout, The Cinnamon Club in Westminster, being a bit of a foodie I couldn’t wait to taste the delights of Head Chef, Vivek Singh. The lunch menu cannot be recommended highly enough and I am sure I will be making several more visits in the coming months for press briefings and launches.

ENDS