Well we are
almost three weeks in to 2014 and already there is much to be excited about in
the world of tech PR here at MCC International.
We have been busy generating content for blogs and social media, articles have
been drafted, placed and published in the media, press releases are streaming
out the door and journalist briefings are filling up the diary. We have also
been busy updating our own online publication SolentTechNews.
Highlights of the year so far (yes we already have highlights!) are the launch of
LaCie’s new hard-drives, Fuel, Sphere (see the image below) and Culbuto, announced at CES in Las
Vegas. In the last week we have a huge amount of brilliant exposure for these
products online and in print including Shortlist,
Gizmodo,
Digital
Arts, Mac User and NUTS. Also, NICE Systems
revealed it had reached the milestone of the $1billion bookings for 2013, as
well as being all over the security media for its work in the city of Sochi, as
hype around the Winter Games in Russia builds with the opening ceremony just
weeks away.
It is always a
great time of year getting out (albeit in the rain) meeting with clients and
putting plans in to action. This week included a leisurely lunch with the
team at EEMA and Revolution Events, held at
the famous MP hangout, The Cinnamon Club
in Westminster, being a bit of a foodie I couldn’t wait to taste the delights
of Head Chef, Vivek Singh. The lunch menu cannot be recommended highly enough
and I am sure I will be making several more visits in the coming months for
press briefings and launches.
ENDS
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