...Data Specialist To Speak Out About The Damage Caused By Bad Data The Stand A202, Earls Court Two, 21st-22nd November 2006...Capscan, a leading supplier of international address management solutions and data integrity services, today announced it will educate visitors at the Data Show 2006 to the damage dirty data causes to marketing effectiveness and brand perception. On stand A202 Capscan will demonstrate how organisations of any size can benefit from effective data cleansing prior to a direct marketing campaign, through on-demand data services.
In The Data Academy on 21st November, Business Development Manager at Capscan Paul Turner (right) will discuss the negative and typically costly impact incorrect (or ‘dirty’) data has on customers and prospect relations when it is used in direct marketing. Turner will set out data quality best practise and demonstrate what getting it right can deliver to the business.
For further information, interviews with Capscan at the show or images, please contact capscanpr@mccint.com
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