Season's Greetings from MCC International

Back Of The Net For MCC International

....Local agency acts as Team Sponsor for Farnborough Town Under 14 A for the 2005/2006 Season...

Leading Hampshire-based PR and Marketing consultancy, MCC International is announcing its sponsorship of 2004/2005 North East Hants Youth Premier league winners Farnborough Town Under 14 A for the new 2005/2006 season.

Explained Gina Sharp, CEO of MCC, “As a local company we are very keen to offer as much assistance as we can within the community. We are delighted to act as Farnborough Town Under 14 A’s sponsor this year and I went along last week to the unveiling of the new team kit, carrying our logo. I thought the boys looked great – I’m convinced that wearing a high quality kit gives them the feel good factor – and that can only be a good thing in their quest to win the league again this season. All the boys put such tremendous effort into both their training and every game they play, and I think they are a real credit to their club.”

Currently after 9 games the team stands 8 points clear of its nearest rivals scoring 54 goals with only 11 against, and has progressed to the latter stages of both the League and Hampshire Cups.

Said Mark Cameron, team manager, “We would like to thank MCC for their sponsorship for the new season. We’re proud to be associated with them, and appreciate their support. We hope to repay them by lifting some silverware again this season!”

Press Release: Sensa Profiles Two Major New Projects At The Middle East Electricity Exhibition & Conference 2006

...Dubai International Exhibition Centre, 5th - 8th February 2006...

Sensa, the leading provider of fibre optic temperature sensing and monitoring solutions for critical assets around the world, today announced that it will be exhibiting at the Middle East Electricity Exhibition & Conference (MEE), 5th - 8th February 2006, Dubai International Exhibition Centre. Sensa will present its fibre optic temperature sensing solution which is providing continuous temperature monitoring for power cable networks in UAE, Qatar, Bahrain, Saudi Arabia, Jordan and Egypt.

Editorial Contacts: MCC International - sensapr@mccint.com.

Press Release: Motorola, NICE Video Surveillance Goes Wireless

...Fixed, Mobile Cameras Offer More Ways to Help Improve Safety Wirelessly...

Shaumburg, Ill., December 19, 2005 - Public safety officials have the opportunity to take the next step into the wireless world with the Intelligent Video Surveillance and Control (iVSC) solution, which lets users of the wireless system developed by Motorola, Inc. (NYSE: MOT) and NICE Systems (NASDAQ: NICE) place cameras in locations without access to fiber optic or cable lines.

Press Release: Exosect Appoints New Research & Development Director To Manage Cutting Edge R&D Expansion Programme

...Ian Baxter To Direct Global R&D Team To Drive Innovation...

Exosect, a leading provider of environmentally conscious insect pest control, today announced the promotion of Ian Baxter to the position of Research and Development Director. The position has been made available following the rapid expansion of Exosect’s Research and Development Team due to recent product development agreements and research grants amounting to more than $1 million.

Further information on Exosect – including interviews, demonstrations, users stories and site visits is available from MCC International - exosectpr@mccint.com.

Press Release: WiredRed Adds Multiple Language Support To E/Pop Web Conferencing

...Industry Leading Multipoint Web Conferencing Software Now Localised For Many European Languages...

WiredRed, the leader in enterprise-scale real-time communication software, today announced that e/pop® Web Conferencing now supports all major European languages, including Portuguese, French, Spanish, Dutch, Italian and German. New language support includes localised pull-down menus, help files, and dialog boxes. With the addition of multiple language support on the client side, e/pop Web Conferencing administration and maintenance tasks can now also be accomplished in the network or system administrator’s preferred native language – a must in these times of large multi-national organisations.

Interviews, photography and an expanded case study are available from MCC International - wiredredpr@mccint.com.

Press Release: Temtec Appoints New Management Team

Temtec, a leading provider of intuitive self-service analysis and reporting software for business intelligence, today announced the following changes to its senior management structure: Chris Angus will retire from his position as CEO of Temtec at the end of 2005. In recognition of the valued contribution Chris has made to Temtec during the past seven years, he has been invited by Temtec to join the company’s Supervisory Board.

Review copies, interviews, screen shots and information are available from MCC International - temtecpr@mccint.com.

Press Release: Pavilion Technologies Supports EU Emissions Trading Scheme

Pavilion Technologies, a world leader in advanced process control (APC) and environmental compliance solutions, provides software solutions to answer the challenges of the EU Emissions Trading Scheme (ETS) launched earlier this year. The ETS reflects the governments’ recognition that technology, not politics, will win the war against climate change. The scheme was discussed at Pavilion’s recent environmental seminar in Aberdeen where the DTI was a keynote speaker.

Interviews, photography and further information are available from MCC International - pavilionpr@mccint.com.

Press Release: Exosex CM Approved In A Further Three US States

...The Environmental Protection Agencies Of Oregon, Washington and Michigan Join The Growing Number Of States To Approve Exosect's Codling Moth Mating Disruption System...

Exosect, a leading technology provider of environmentally conscious insect pest control, today announced that a further three US Environmental Protection Agencies (EPAs) in Oregon, Washington and Michigan have granted regulatory approval for Exosex CM. Exosex CM is an innovative auto-confusion technique designed to reduce the damaging effects of the Codling Moth on apple, pear and walnut crops by reducing the population of the Codling Moth through mating disruption. These decisions follow the recent approval of this product by the Californian EPA.

Further information on Exosect - including interviews, demonstrations, users stories and customer site visits - is available from MCC International - exosectpr@mccint.com.

Press Release: DivX Releases New Digital Media Product Suite for Mac

...First Official DivX Encoding Software For Mac Lets Users Easily Create High-Quality DivX Videos In One Step...

DivX, Inc. the digital entertainment company that created the popular DivX media format today announced the launch of DivX 6 for Mac. The new digital media software suite which allows Mac users to easily create and play highly compressed, high-quality DivX video; compatible with millions of consumer electronics devices, has been released today and is available for download on www.divx.com.

Review copies, additional interviews and photography are all available from MCC International - divxpr@mccint.com.

Press Release: ramsac Attributes Strong Growth in 2005 To Demand

ramsac, a leading IT solutions consultancy, today announced that demand from the SME sector for its ‘role outsourcing’ service has resulted in strong sales growth, improved customer satisfaction and a series of industry accolades throughout 2005.

For the first six months of 2005 ramsac exceeded targets for both services and product sales by 135% and 122% respectively. Projected results for the final six months of the calendar year based on October figures, suggest even stronger growth, with 170% for services and 131% for product sales. In addition to increased sales figures, ramsac recorded a customer satisfaction figure of 92%, with customer retention increasing to 93%.

Editorial Contacts: MCC International - ramsacpr@mccint.com.

Blogging Vs. Corporate Reputation

A major study into the effects of blogging on corporate reputation has been published today by analyst group Market Sentinel.

"We wanted to take a scientific approach - objectively demonstrating which bloggers have authority and an ability to affect corporate reputation," says Mark Rogers, CEO of Market Sentinel. "Using the science of citation indexing, and the Dell case study, we are able to quantify and analysis the impact each blogger has on a company's brand image and analyse the indirect influence as well as direct impact: proving that blogging has a significant affect on reputation."

Market Sentinel is a business that "uses proprietary technology to benchmark the reputations of big corporations and brands, monitors commentary on those brands in message boards and blogs and shows brand owners how to respond to challenges to their reputation."

Download the full report as a 7MB PDF here.

Press Release: US OMRI Approval Awarded for Innovative New Pest Control System

Exosect, a leading technology provider of environmentally-conscious insect pest control, today announced it has received organic verification from OMRI – the Organic Materials Review Institute – for five of its products.

The products in question represent the breakthrough process of mating disruption via sexual confusion for the following agricultural pests:

- Codling Moth (product: Exosex CM™)
- Grape Berry Moth (product: Exosex GMB™)
- Oriental Fruit Moth (product: Exosex OFM™)
- Peach Twig Borer (product: Exosex PTB™)
- Tomato Pin Worm (product: Exosex TPW™)

Further information on Exosect – including interviews, demonstrations, users stories and customer site visits – is available from MCC International - exosectpr@mccint.com.

Press Release: Formosa Plastics USA Extends Pavilion Technologies Throughout its Polyethylene Business

...Two Of The World’s Largest Polyethylene Lines Now Use Pavilion’s Polymer Solution...

Pavilion Technologies, a world leader in advanced process control (APC) and environmental compliance solutions, today announced that Formosa Plastics Corporation (FPC), USA is expanding its use of Pavilion’s polymer control solution to four additional polyethylene production lines. This expansion is based on the success of Formosa’s first Pavilion project deployed in 2002 on two of its polyethylene lines. Formosa will leverage the new Pavilion8-based polymer control solution to increase production and enhance product quality to meet corporate goals. This brings the total number of Formosa Plastics production lines benefiting from Pavilion to six.

Interviews, photography and further information are available from MCC International - pavilionpr@mccint.com.

Clipping of the Week #2

All hail the video press release. Click here - www.vidpr.com/uk116-eema/ - to see our placement of a story on eID in a new video news service called Talking About IT.

We initially issued the story on November 11, as blogged here. And the coverage was generated on behalf of eema, the independent European association for e-business.

Press Release: Glacial Lakes Increases Ethanol Yields and Capacity with Pavilion Technologies

...Advance Process Control Solutions Helps Top Ethanol Manufacturer to Capitalise on Record-high Ethanol Prices...

Pavilion Technologies, a world leader in advanced process control and environmental compliance solutions, today announced that Glacial Lakes Energy has deployed avilion’s advanced process control to reduce variable costs and capitalise on record-high ethanol prices. The control solution was deployed on the distillation column and molecular sieve. As a result of the 4-month project, Glacial Lakes has increased its capacity by up to 10 percent, boosted yield by .2 percent and reduced energy use by up to 2 percent. This marks the second control project Glacial Lakes has deployed in less than 9 months.

“In just a year, we’ve seen an excellent return on investment from Pavilion’s solution,” said Glacial Lakes Energy plant manager, David Culver. “Pavilion enables us to control the distillation columns and molecular sieves processes, which are challenging to manage optimally and yet critical to achieve our operating objectives – more, high quality ethanol for less. Furthermore, we are able to continuously reduce our energy usage. And in today’s marketplace being able to produce more ethanol at higher yields equals real money.”

Interviews, photography and further information are available from MCC International - pavilionpr@mccint.com.

Press Release: Preferred Confirms Appointment of CEO

Preferred, a provider of benefit focused IT managed services, today announced the appointment of Stephen Agar-Hutty as Chief Executive Officer following a six month interim engagement and strong business growth during the second half of FY05.

Bringing over 20 years experience in senior IT positions, predominantly leading large IT teams most recently the leading high-street retailer, Argos, where as IS Director, he successfully led an award winning IT department.

Interviews, photography and further information are available from MCC International - preferredms@mccint.com.

Press Release: NICE To Enhance Security at De Beers Mining Operations Worldwide

...NICE awarded preferred supplier status by diamond supplier De Beers to provide smart digital video and audio capture and content analytics...

Ra'anana, Israel, December 05, 2005 - - NICE Systems (NASDAQ: NICE), the global provider of advanced solutions that enable organizations to extract Insight from Interactions(tm) to drive performance, today announced that it has been awarded preferred supplier status by the De Beers Group, the largest supplier of rough diamonds in the world. NICE has already received orders in excess of $1 million for its advanced video security solutions, with deployment underway and the companies are currently formalizing a contract covering the supply of NICE technology to enhance security at its diamond mining, sorting and other sites around the world.

Press Release: Exosect Reveals Results of Innovative Pest Control Trials in Macedonian Vineyards

...Use of Exosex Sexual Confusion Technique reduces Insecticide Sprays in Vineyard by over 75%...

Exosect, a leading technology provider of environmentally conscious insect pest control, today announced the results of a recent trial of its innovative pheromone based mating disruption system, Exosex GBM, in vineyards in the Republic of Macedonia to control the European Grape Berry Moth pest (Lobesia botrana). This pest affects grape wine production all over the world, with 3 million acres of crops destroyed by grape pests annually, the equivalent of 1.3 billion gallons of wine.

The trial was carried out in conjunction with the Faculty of Agricultural Sciences and Food in Skopje, University "Ss Cyril and Methodius"- Skopje, Republic of Macedonia on table grapes in Kavadarchi. This is the first time that pest control using mating disruption techniques has been used in Macedonia.

Further information on Exosect - including interviews, demonstrations and users stories - is available from MCC International - exosectpr@mccint.com.

Press Release: Innos Ltd Appoints Dr Alec Reader and Professor Philip Nelson To The Board Of Directors

Innos, the UK’s leading research and development company for innovations in nanoscale technology, today announced the appointment of Dr Alec Reader and Professor Philip Nelson FREng to the board of directors.

The appointment of Dr Alec Reader coincides with his promotion to the role of Sales & Marketing Director. Since bringing his 24 years experience in micro and nano-electronics to Innos in late 2004, Dr Reader has been instrumental in delivering on Innos’ commitment to bridging the gap between industry needs and academic expertise and firmly establishing its reputation for R&D expertise in the UK and near Europe.

Interviews with Innos, photography and further information are available from MCC International - innospr@mccint.com.

Ad of the Week

From our friends at Ipswitch, Inc...

Press Release: Datanet's Back-Up Services Puts Customer In Control

...Datanet Offers Customer Backup Service To Keep Data Secure...

Datanet, the UK's leading Business ISP, today announced that it has set up innovative server back-up options to give customers control over what, when and how often their vital business data is backed-up. In addition to offering high quality hosting and co-location facilities in it's state-of-the-art data centres, Datanet also offer customers the option of backing up their hosted servers to a second secure location.

Datanet has long recognised the need for vital business data to b protected, stored and backed-up in a variety of ways and locations. As companies face ever increasing threats to their data, from virtual attacks through to physical damage, Datanet is constantly updating its offering to ensure customers have the best possible options for keeping data safe.

Interviews, photography and further information are available from MCC International - datanetpr@mccint.com.

Press Release: Ipswitch Brings Streamlined Web Interfaces, Major Security Upgrades, New Packaging And More To Its IMail And ICS Solutions

...Company Says SMEs Have Global, Pent-Up Desire To ‘Exchange’ High-Cost Enterprise Products That Also Lack Integrated Anti-Spam And Anti-Virus Safeguards...

Ipswitch, Inc. the leading developer of network management, messaging and file transfer solutions, today announced a sweeping product initiative which brings four significantly enhanced, next generation Ipswitch IMail and Ipswitch Collaboration Suite (ICS) solutions to market, all available immediately in 25, 100, 250, 1,000 and unlimited user versions.

The messaging and collaboration product family has expanded to include Ipswitch IMail Server 2006 and IMail Server 2006 Secure Edition and Ipswitch Collaboration Suite 2006 Premium and Standard Edition all offering superior price/performance, scalability and total cost of ownership advantages over all leading alternatives. Ipswitch’s new offers dedicate a focus on SME preferences, moreover, Ipswitch IMail Server 2006 Secure Edition and ICS 2006 Premium Edition come standard with integrated protection against spam, phishing attacks and viruses.

Review copies, interviews, screen shots and appendices describing these new Ipswitch products are available from MCC International - ipswitchpr@mccint.com.

Clipping of the Week # 1

Welcome to the first part of a new, irregular series in which we highlight press coverage generated here at MCC that has made a particular impact on the clients' business, or the media in general.

This week: a fantastic piece of coverage from the latest Computer Reseller News - set up as an exclusive. The quote from Lee Bevan went down particular well with our client, TallyGenicom.

"TallyGenicom has helped us to achieve a major jump in sales. On top of offering the highest margin of any printer manufacturer, the amount of rebate we have received from the Commission for Life has been fantastic, as we get money from every consumable sold."

Press Release: Reseller Leapfrog’s Targets Thanks to TallyGenicom

...Profit To Jump 130% Thanks To Printer Manufacturer’s Revolutionary Programme...

TallyGenicom, a leading provider of focused, responsive business printers, today announced that its flagship distributor, Bolton based Leapfrog Computers, is predicting sales of £2.3m this year – an increase of 130% – on the back of TallyGenicom’s Commission for Life channel programme. The popular scheme offers channel members 10% commission on all customer consumable purchases throughout the lifecycle of the printer.

Managing Director Lee Bevan established Leapfrog in 1999 with the concept of a whole new offering to the IT industry. The company stocks products from twelve complimentary vendors but doesn’t class itself as one of the box shifter brigade, instead striving to offer its customers a more rewarding, mutually beneficial and overall cost effective solution to their IT requirements.

Interviews, photography and further information are all available from MCC International via tallygenicompr@mccint.com.

Press Release: Datanet Speaks Logic to Freight Specialists Kintetsu

...Business ISP Datanet Host Communication Network For Leading Logistics Company Kintetsu World Express...

Datanet, the UK’s leading business ISP today announced that it is providing seamless communication between all of Kintetsu World Express’ (KWE) UK sites. Datanet has cut costs for KWE by installing ADSL connections, meaning greater bandwidth, ensuring a faster, more cost effective connection.

Kintetsu World Express, Inc is a member of the Kintetsu group and specialises in transportation and logistics. It’s 64 companies provide freight forwarding by land, sea and air worldwide with a presence in 35 countries, 171 cities and over 330 offices.

Interviews, photography and further information are available from datanetpr@mccint.com.

Press Release: Sensa Expands Operations With The Appointment Of New Project Manager

...Former Pirelli Operations Manager Steve Horne Joins Management Team At Sensa Headquarters...

Sensa, the leading provider of fibre optic temperature sensing and monitoring solutions for critical assets around the world, today announced it was extending its management team at its head office in Southampton, Hampshire, with the appointment of Steve Horne to Project Manager. Steve will be the Contracts/Projects Manager for Sensa’s Industrial division.

Steve joins Sensa from Prysmian Cables & Systems (formerly Pirelli Cables Ltd.) where as Operations Manager he was responsible for the technical and commercial management of overseas installation operations and the UK contracts management department. He brings to Sensa over 40 years electrical engineering knowledge and senior management expertise. During his 23 year tenure with Pirelli he managed many International turnkey cable installation contracts, including projects in the US, Spain, South America and the Middle East.

Editorial Contacts: sensapr@mccint.com

Press Release: Innos Announces R&D Partnership with Philips

...UK Companies and Academic Institutions To Benefit from Innos Use Of The World Class MiPlaza Cleanroom For Processing And Production...

Innos, the UK’s leading research and development company for innovations in nanoscale technology today announced that it has signed a partnership with Philips. The agreement provides Innos engineers with access to the world-class Philips Microsystems Plaza (MiPlaza) R&D cleanroom facilities and services, at the high tech campus in Eindhoven, the Netherlands.

The announcement follows a statement issued by Innos (31st October 2005) that a fire at the University of Southampton (Sunday 30th October 2005) had affected its ability to complete processing and production. Immediately procedures were put into action to ensure business continues as usual. With immediate effect Innos engineers have full access to the equipment and facilities housed within the 26502m cleanroom of MiPlaza.

Interviews with the CEO of Innos, photography and further information are available from MCC International, email innospr@mccint.com.

MCC Delivers 24 Hour Case Study!

"Case studies are the life-blood of our marketing effort," says Dan May, Director of ramsac. "We have put this work in MCC International's capable hands for the last two years and their results are strong. Never stronger than this week when they turned round a complete case study - from taking a brief to delivering finished, approved copy - in just under 24 hours. That really is tangible ROI!"

Press Release: Steam To Conduct Red Orchestra

Tripwire Interactive today announced a new World War II PC game, Red Orchestra: Ostfront 41-45. Tripwire will deliver its award-winning first person shooter via Steam, Valve's online content delivery system. The original Red Orchestra won Nvidia's "$1,000,000 Make Something Unreal" contest. Red Orchestra: Ostfront 41-45 is a standalone follow-up, built on Epic’s Unreal 2.5 EngineTM, that introduces new gameplay and features.

Red Orchestra lets players choose from 28 infantry weapons or crew one of 14 different fully-realised vehicles on the Russian Front between 1941-45. The combination of roles across more than one dozen maps, based on real-world locations and battles, allows Red Orchestra to finally achieve its goal of delivering a full first-person, WWII combat simulation.

For further information, please contact tripwire@mccint.com.

Press Release: Exosex CM Approved in a Further Three US States

...Environmental Protection Agencies Of Oregon, Washington and Michigan Join The Growing Number Of States To Approve Exosect’s Codling Moth Mating Disruption System...

Exosect, a leading technology provider of environmentally conscious insect pest control, today announced that a further three US Environmental Protection Agencies (EPAs) in Oregon, Washington and Michigan have granted regulatory approval for Exosex CM. Exosex CM is an innovative auto-confusion technique designed to reduce the damaging effects of the Codling Moth on apple, pear and walnut crops by reducing the population of the Codling Moth through mating disruption. These decisions follow the recent approval of this product by the Californian EPA.

Managing Director of Exosect, John Chandler, comments, “We are very keen to secure the product registration of Exosex CM in a number of US states and are delighted that we are making excellent progress with the approval of these most recent EPAs. It allows us the chance to bring to market a natural system for Codling Moth control, which aims to support the existing Integrated Pest Management process by reducing the dependency on insecticides. We have also applied for organic approval and expect to hear soon.”

Further information on Exosect – including interviews, demonstrations, users stories and site visits – is available from MCC International / exosectpr@mccint.com.

Press Release: Datanet Lowers Prices to Help Connect UK Businesses

...Datanet Cuts Prices On ADSL And SDSL Internet Connections...

Datanet, the UK's leading Business ISP, today announced that it is running a very special offer for UK companies by supplying Business ADSL connections of up to 2Mb for just £30 per month. With Business ADSL, companies can experience the high quality and reliability that has gained Datanet numerous industry awards, at a fraction of standard business class prices.

Datanet's Business ADSL services are among the most reliable in the country and are now available at this special offer price for the first time. Contended at 20:1, with uncapped and unlimited usage allowance, Datanet's Business ADSL connections are ideal for companies of all sizes.

Interviews, photography and further information are available from MCC International via datanetpr@mccint.com.

Press Release: NICE to Acquire FAST Video Security AG for $21 Million in Cash

* Continues strategic plan for external growth that complements organic growth

* Strengthens public and security business by enhancing offering to digital video security market

* Strengthens position in the video security market with smart IP-based solutions and technologies complementary to digital video offering

*Extends presence in the digital video security market by increasing footprint in Europe and APAC with world-class distribution channels and partners, and with new prestigious customers

For further information or to arrange an interview please contact nicepr@mccint.com.

Press Release: eema Leads European Debate on Potential and Implications Of e-ID

...e-ID Conference: ‘Current Perspective And Initiatives In Business And Government From Around Europe’ Brussels, February 2006...

eema, the independent European association for e-business, today announced it is bringing together key industry players to review, debate and plan for the future of e-ID cards for EU member states. At The European e-ID Card Conference in 2006, eema will drive the delegates and speakers to debate the issues, challenges and solutions facing industry as electronic identity card (e-ID) schemes proliferate across governments and organisations.

The basis of e-ID schemes is to authenticate users or identify them through advanced features such as biometric information as well as to support a digital signature facility that can give consent in an e-Transaction process.

Having been implemented nationally in several member states already including the Netherlands, electronic identities are fundamental for secure access to and convenient use of eGovernment services in Europe and are also helping organisations to tackle the problem of managing multiple identities.

Editorial Contact: eemapr@mccint.com

Press Release: DataFort Provides Secure Backup for Globe Micro Customers

...Appointed On The Basis Of Competitive Pricing, Ease Of Use And Location...

DataFort, the leading UK provider of off-site data backup, today announced that Globe Micro, a leading UK IT solutions provider, has taken advantage of its Self Billing Dealership programme. Globe Micro has been able to re-brand DataFort’s data backup service and offer it to customers as part of their total IT solutions.

Globe Micro provides complete outsourced IT departments to nearly 100 sites in the UK. “Data backup is a critical service for our customer base, we were keen to move from our original software provider (Novastor based in the US), to a local, UK based-company that could offer second line support to our clients on UK time,” states Chief Executive of Globe Micro, Lucien Bartram.

CEO and Founder of DataFort, Gavin Smith, comments, “We offer re-sellers a commercially superior solution to in-house data backup. We achieve this by providing them with an enterprise quality service that, if done in-house, would cost far more to implement and decrease their margins significantly. By reselling the ‘brandable’ DataFort service suite, channel partners are able to forgo the considerable costs associated with backup like software licensing, hardware purchase and service management and focus capital on marketing and other areas with a definable R.O.I.”

EDITORIAL CONTACT: datafortpr@mccint.com

Press Release: Tripwire Interactive To Launch Red Orchestra

Tripwire Interactive today announced the development of Red Orchestra: Ostfront 41 - 45 – the long awaited follow-up to the multi award winning mod.

Since winning the $1,000,000 ‘Make Something Unreal’ contest in January 2005, Tripwire has used Epic’s Unreal 2.5 Engine technology to build the next evolution in online team-based combat simulation. With uncompromising levels of realism, authenticity and historical accuracy, players can fight as individual infantrymen or tank crew in the theatre of war that changed the world forever: the Eastern Front of World War II. Tripwire is confident that Red Orchestra will offer the most realistic first person, multi-player combat created to date for the PC.

Red Orchestra: Ostfront 41 – 45 will be available soon. To schedule a review, and for interviews and images, contact the Tripwire Interactive press office via tripwire@mccint.co.uk

MCC To Roll With Segway®!

...Segway Inc., developers of the Segway Human Transporter, have appointed us for a Pan-European PR Push...

The US-based developer of the Segway® Human Transporter (HT) has appointed award-winning PR and Marketing agency MCC International to implement a pan-European consumer and trade campaign, promoting the benefits of this eco-friendly transportation device.

Since its unveiling in 2001, commuters, industry and police forces worldwide have embraced the electric-powered Segway HT. Now, with a new range of models, Segway Inc. is keen to raise the profile of this self-balancing transporter in key European markets.

“With a solid background in both technical and consumer PR, MCC International has all the skills and experience we need to spread the word about the Segway HT and everything it can offer,” explains Segway Inc. Director of Marketing Communications, Heather Sheldon. “MCC’s role is to convey the message that the Segway HT has a variety of applications beneficial to business and society. Its use translates into operational efficiencies, improvement of response times and low maintenance costs for industry, and reduced pollution, parking problems and traffic congestion for the everyday commuter. In these times of escalating energy prices, the Segway HT is a smart alternative to fuel-dependent modes of transportation.”

MCC International Director Ian Peel says: “We’re delighted to be working with Segway Inc. This is a fantastic product with huge potential that will give MCC yet another opportunity to prove our versatility. After a week of intense training at the Segway Inc. headquarters in New Hampshire with the executive team and creator Dean Kamen we can’t wait to get rolling!”

With celebrity fans including Jay Kay, Peter Gabriel and Pink, and commercial users ranging from the Municipal Police in Malaga, Spain to the US armed forces, the Segway HT can run for up to 24 miles on a single charge and can go up to 12.5 miles an hour.

MCC International Appointed to Promote Sensa’s Innovative Temperature Monitoring System

...Proven Expertise In High Technology Wins Winchester Company Prestigious Contract For Global Promotional Campaign...

Award-winning media and marketing consultancy MCC International today announced that it has been hired by the Southampton-based Schlumberger company, Sensa, for a global promotional push of the company’s innovative fibre optic temperature sensing solutions.

MCC’s appointment for on-going work follows two successful short-term projects: Chinese event management and the relaunch of the Sensa website (www.sensa.org). Marketing Manager at Sensa, Christine Harding comments, "We are confident that MCC International will successfully push the Sensa brand and solutions in our market space, to great effect."

"Sensa is the originator and brand leader in fiber optic temperature sensing technology, and we are delighted to be given the job of maintaining its position, together with promoting and enhancing Sensa’s thought leadership within the market," says Director at MCC International, Ian Peel.

Part of the Schlumberger group, Sensa is an $18.5 million company headquartered in the UK with offices in Houston, Dubai and Singapore. It operates in over 60 countries, with clients including ABB, Skanska, Samsung, National Grid, Esso and Shell.

Press Release: TallyGenicom Surpasses Commission For Life Reseller Target

TallyGenicom, a leading provider of focused, responsive business printers, today announced that 50 resellers have signed up to its ‘Commission for Life’ channel programme launched in April 2005. This highlights the need for good long-term partner relationships in the increasingly competitive UK printer marketplace.

“We have always been known for our competitive range of laser printers but with the Commission for Life programme, we have been able to provide our resellers with an innovative solution that rewards them for their loyalty,” commented TallyGenicom’s Senior Vice President Worldwide Marketing, Robin Edwardes. “This has enabled us to build long-term relationships and work more effectively with our European channel partners.”

Interviews, photography and further information are all available from MCC International via tallygenicompr@mccint.com.

Press Release: Temtec Names Cubus Partner Of The Year

Temtec, a leading provider of intuitive self-service analysis and reporting software for business intelligence, today named Cubus, a provider of made to measure Corporate Performance Management software, partner of the year. The award follows an extremely successful year when together, Temtec and Cubus have served customers such as DHL, Siemens and E-Plus.

Cubus has been a partner of Temtec’s for over six years and was its first partner in Germany. Executive Viewer, Temtec’s powerful yet user friendly front-end OLAP business intelligence tool is an important part of Cubus’ market offering, as an integrated component in its Performance Management solution ABC and as a standalone product.

Review copies, interviews, screen shots and information are available from MCC International via temtecpr@mccint.com.

News From MCC: Marketing Award Nomination for Southampton FC ‘Be’ Campaign

Our thriving design team Barracuda have had their ‘BE’ campaign for Southampton FC shortlisted for the Marketing Design Awards 2005.

Launched in April 2005 the ‘BE’ campaign has its origins in Southampton FC’s famous ‘BE IN THAT NUMBER’ chant that can be heard at every game. “We wanted a campaign that would encapsulate the ethos of Southampton FC. The ‘BE’ campaign engages with the supporters and promotes a sense of pride, belonging and heritage for the whole community,” explains Head of Sales & Marketing at Southampton FC, Steve Davies. “We are all delighted, it is the strongest campaign with the most impact we have ever run at the club.”

The ‘BE’ campaign has been embraced across all of Southampton FC’s promotional activity from brochures, retail and direct mail to large 96 sheet billboard posters. Marketing Manager at Southampton FC, Emma Charman adds, “We continue to be impressed by the professionalism and creative talent provided by the team at Barracuda. The whole of Southampton FC is giving its full endorsement to this well deserved nomination. ”

Press Release: National Grid Selects Sensa For Pipeline Temperature Monitoring At UK’s First LNG Plant For 20 Years

...Distributed Temperature Sensing System Installed In New 4km Pipeline At Isle Of Grain Terminal...

Sensa, the leading provider of fibre optic temperature sensing and monitoring solutions for critical assets around the world, today announced that its fibre optic distributed temperature sensing (DTS) system has been chosen by National Grid plc for continuous temperature monitoring of a new 4km pipeline at the first UK LNG (Liquid Natural Gas) importation terminal for 20 years at the Isle of Grain, Kent.

A bespoke DTS system designed by Sensa has been installed at the terminal, providing 82 sensing elements that are attached to the top and bottom surfaces of the pipe. The pipeline forms part of the first phase of the development of the LNG terminal at the Isle of Grain, which was opened earlier this year as part of National Grid’s development project and £130m of initial investment.

Editorial Contacts: MCC International, sensapr@mccint.com.

Press Release: Star Trek Most Popular TV Show Of All Time

...Home Media Networks’ Unique Survey Into Most Missed TV Shows Headed By Sci-Fi Classic...

Home Media Networks Ltd, the leading developer of media center software, today announced that Star Trek has been voted by ShowShifter users the show that most viewers would like to see return to our screens. The survey, undertaken this month by over 1,000 users of its award winning software, follows the successful return to our screens earlier this year of Doctor Who, which regularly attracted 8 million viewers.

The full top 20 TV shows ShowShifter users most wanted to see return was:

1. Star Trek
2. Buffy The Vampire Slayer
3. Friends
4. Fawlty Towers
5. Blake's 7
6. X Files
7. Babylon 5
8. Stargate
9. Seinfield
10. A Team
11. Futurama
12. Firefly
13. Only Fools and Horses
14. Red Dwarf
15. M*A*S*H
16. Tomorrow's World
17. The Avengers
18. Airwolf
19. Cheers
20. Blackadder

Editorial contacts: hmnpr@mccint.com

Press Statement from Innos

Innos: Official Statement
Monday 31st October 2005

It has been widely reported today that there was a fire at the University of Southampton’s Mountbatten Building on Sunday 30th October 2005. At this time I would like to reassure all associated with Innos that we have procedures in place to ensure that, despite the severity of the incident, Innos remains fully operational.

Our headquarters at the adjacent Gower Building were unaffected by the fire. The skills and expertise that has established Innos as the UK’s leading research and development company, delivering expertise in silicon, MEMS and nanotechnologies remain unaffected.

It is clear the effects of the blaze upon our cleanroom and equipment, that was housed in the Mountbatten Building, has had a major impact on our ability to complete processing and production from this site. However we have been quick to implement emergency procedures and are working closely with cleanrooms across the UK to transfer existing and new projects to these facilities, whilst the full situation is assessed.

I would like to thank the team at Innos, the University of Southampton and the emergency services for their continual support during this time. We will be speaking with all of our customers over the next few days to ensure that everyone is kept fully informed of events.

Andrew Monk
CEO, Innos

Press and media enquiries should be directed to MCC International via innospr@mccint.com.

Press Release: Ipswitch Puts CCTV Solution Under Surveillance

...Ipswitch Announces New Partnership With CCTV Specialist WirelessUK Ltd...

Ipswitch, the leading developer of network management, messaging and file transfer solutions, today announced that it has enabled WirelessUK Ltd to launch RemoteCCTV.net – a new concept of remote access CCTV solution.

IT specialist WirelessUK Ltd. provides wireless, Internet and digital CCTV solutions for business, industry and the home, allowing users to access data wherever they are. CatEyeUK is a division of WirelessUK, specialising in the Digital CCTV sector of the business. It provides total Digital CCTV, remote video monitoring, and surveillance solutions over the TCP/IP network. CatEyeUK Ltd offer a RemoteCCTV.net solution, whereby users pay a one-off fee to have a camera installed in the designated area they have chosen to survey and pay £5 pm for the service. Once the camera is fitted, the user can then go online and access their account, which brings up the view from the fitted camera.

Interviews, photography and further information are available from MCC International via ipswitchpr@mccint.com.

And... Cut!

Here at MCC International, we don't just produce written case studies. We also turn them into short films and promotional videos.

Here's the latest, exploring Microsoft's sucess in business intelligence and global reporting:

Brace yourself for a 50MB download, but it's well worth the wait.

Press Release: DivX Closes $17 Million Round of Funding from Insight Venture Partners

...Leading Digital Entertainment Company Announces $17 Million Investment And Partner Jerry Murdock To It's Board Of Directors...

DivX, Inc. the digital entertainment company that created the popular DivX media format, today announced a $17 million investment from Insight Venture Partners, a leading venture capital firm focused on the global software and Internet services industry. The company also announced that Jerry Murdock, Managing Director of Insight Venture Partners, has joined the DivX Board of Directors.

DivX, Inc. has experienced significant growth across multiple business lines in 2005, and plans to expand global sales and business operations into emerging markets in the coming year. The company distributes DivX media technology to users around the world, and licenses the technology to content providers, consumer electronics manufacturers, and software companies. DivX drives an entire ecosystem of interoperable platforms and devices with vast amounts of DivX video content, millions of users and millions of DivX certified products from major consumer electronics manufacturers.

Review copies, additional interviews and photography are all available from divxpr@mccint.com.

Press Release: Temtec Ensures Unigarant is on the Right Road

Temtec, a leading provider of intuitive self-service analysis and reporting software for business intelligence, today announced that Unigarant, the largest travel and vehicle insurer in the Netherlands, has implemented Executive Viewer(r), Temtec's powerful yet user friendly front-end OLAP business intelligence tool. The implementation has enabled Unigarant to enhance the efficiency and quality of its reporting and better manage its vast amount of management information.

Unigarant operates through ANWB's roadside repair service network of over 6,000 locations. Historically, Unigarant's management information database was only available internally but it wanted ANWB's roadside repair service division also to have access to this information in order to improve the quality and responsiveness of their commercial operation when making insurance offers.

Review copies, interviews, screen shots and information are available from temtecpr@mccint.com.

Press Release: The Segway HT Rides Into Selfridges

...Personal Transportation Device Available From Tomorrow At Flagship Oxford Street Store...

Segway Inc. and Segway U.K. today announced that a range of Segway(r) Human Transporter models will be available through Selfridges stores from tomorrow, Wednesday 26th October. The store, which specialises in stocking the best brands, the latest in fashion, technology, sports and design all under one roof, will be stocking the Segway(r) Human Transporter (HT) a self-balancing personal transportation device designed to go anywhere you go.

The first of its kind, the self-balancing, electric Segway HT allows people to commute, work, and run errands more quickly while enjoying a ride like nothing they've ever experienced. With zero-emissions it's a completely pollution-free eco-friendly form of transport. Compact and fun to use, the Segway can travel for up to 20 miles before being easily recharged from a standard wall outlet, the user simply leans forward on the self balancing platform to move forward and leans back to go back.

Interviews, photography, review units and further information are available from SegwayEMEAPR@mccint.com.

Press Release: Tallygenicom Cuts The Ribbon With New Printer Cutting Device

...East To Install Cutter Ideal For Time Critical Environments Where Productivity Is Crucial...

TallyGenicom, a leading provider of focused, responsive business printers, today announced the launch of an easy-to-install cutting device for its T2150S and T3010S printers. The cutter enables the printers to be fully automatic, so is ideal for environments such as unattended kiosks and factory production lines where productivity is crucial.

"This new cutter offers a longer life compared to our previous model (500,000 versus 200,000 cuts), is less sensitive to materials and its handling of labels is extremely reliable," enthused TallyGenicom's Product Manager, Richard Bright.

Interviews, photography and further information are all available from tallygenicompr@mccint.com.

Press Release: Pavilion Technologies Appoints Gregory Ayres to Board Of Directors

...Industry Veteran Brings Wealth Of Multinational Business Expertise...

Pavilion Technologies, a world leader in advanced process control and environmental compliance solutions, today announced the appointment of Gregory Ayres to its Board of Directors. Ayres joins the company’s Board with more than 20 years of multinational business management experience in technology, process industries and manufacturing.

Ayres is currently the chief operating officer of YesVideo, prior to which he served as vice president and general manager of Honeywell’s global pulp, paper and energy automation business unit. He was responsible for manufacturing, engineering, research and development, marketing and business development for the 1,050-person organisation. During his tenure, Ayres played a crucial role in driving increased profitability.

Interviews, photography and further information are available from pavilionpr@mccint.com.

Who is MCC's newest customer?

Tune into Breakfast from Monday morning, on BBC One and BBC News 24, to find out...

Click here for more:

Live Via Webcam

The view from our north-facing upstairs window at exactly 15h28:


[Insert your own "...end of the rainbow..." caption here.]

Press Release: Compliance and Regulatory Requirements Secured with Emailfort

...DataFort Provides Email Archiving For FSA And DPA Compliant Businesses...

DataFort, the leading UK provider of off-site data backup, today announced the launch of its latest product, EmailFort - designed to provide organisations with a read only email archiving facility that adheres to the compliance and regulatory requirements of the Financial Services Authority and Data Protection Act.

EmailFort provides organisations with a tool that forms part of its overall compliance management programme. EmailFort archives all company emails sent and received, these archived emails are only available to and readable by the organisations appointed Compliance Officer as read only files. This is where EmailFort differs from traditional email backup – email backup allows individual employees to delete emails from their own archives and can therefore not be used as an adequate compliance measure.

“As soon as an email is sent or received by a user it is encrypted, time and date stamped and sent off-site to two individual secure servers. The whole process is managed and maintained by DataFort’s software and security systems,” comments Gavin Smith, Founder and CEO of DataFort.

For further information or to arrange an interview please contact datafortpr@mccint.com.

Press Release: Bybox Turns to Datanet

...Business ISP Chosen To Ensure Logistic Company’s Business Critical Servers Remain Accessible 24/7...

Datanet, the UK’s leading Business ISP, today announced that ByBox has turned to its hosting solution to ensure it can always continue to provide its customers with the best delivery service and levels of IT in the industry today. The logistics company, which regularly hits its 100% pre-8am delivery target, needed a reliable, balanced and redundant, hosted server system to manage increased demand for its services.

ByBox has a network of over 14,000 secure delivery drop-boxes in more than 600 locations around the country and provides delivery solutions for customers who operate through mobile field service workers. Providing a delivery mechanism for parts and spares to be sent out through-the-night and delivered pre-8am to anywhere in the UK. ByBox’s server system is critical to its rapidly growing operation, as its business is driven through its website. Customers can place orders, track their delivery details or monitor their services through management reports.

Interviews, photography and further information are available from datanetpr@mccint.com.

Press Release: New Survey Reveals TV Viewing And Recording Habits

...Home Media Networks Questions 1,000 People’s Televisual Consumption...

Home Media Networks Ltd, the leading developer of media center software, today announced the findings from a unique survey into how consumers watch and record Television broadcasts. The survey, of 1,000 users of its award-winning ShowShifter software PVR, highlights the growing trend for consumers to record more TV and then skip through adverts and parts of the original broadcast that didn’t interest them. Key findings include:

* 31.5% consumers watch 1-2 hours of TV a day, whilst 12.3% watch over four hours.

* Consumers record (whether by using traditional VCRs, DVD recorders or software PVRs such as ShowShifter) an increasing amount, with 37.5% recording over four hours of content

* Although the living room is still by far the most popular place to watch TV, 42.4% watch TV in the bedroom and 12% watch TV in the kitchen.

* The average household has 2.69 TVs. With 10.6% owning five or more

* 35.8% record TV because they are not at home at the time, whilst 17.8% record the programme because they want to keep it

“TV viewing and recording habits have been slowly changing since the advent of the VCR in the 80’s to the extreme that consumers now record an increasing amount of television,” commented Home Media Networks’ CTO, Colin Tinto. “With products such as ShowShifter, an infinite amount of recordings can be stored directly to the hard disc, so no fixed-length tapes are required.”

For a full breakdown of the results please contact MCC International via hmnpr@mccint.com.

Press Release: Ipswitch Expands its Messaging and Collaboration Line

...New IMail Server Secure Edition Offers Superior Anti-Spam And Anti-Virus Protection On Top Of Proven Email Technology...

Ipswitch, Inc. the leading developer of network management, messaging and file transfer solutions, today announced the launch of the Ipswitch IMail Server, Secure Edition. The new release combines advanced technology for the protection of delicate messaging systems with the proven capabilities of one of the most popular messaging servers in the world. IMail Server Secure Edition matches perfectly the needs of SMEs looking for a core messaging system to deliver high performance and low total cost of ownership.

The new IMail Server Secure Edition compliments the Ipswitch Collaboration Suite and extends Ipswitch’s family of messaging and collaboration systems designed for SMEs. Now, an IT manager who needs a solid, standards-based, proven, messaging solution can deploy IMail easily, secure in the confidence that their messaging infrastructure will be automatically protected from Internet scourges, such as spam, viruses and phishing.

Review copies, interviews, screen shots and information for all Ipswitch products are available from MCC International via ipswitchpr@mccint.com

Press Release: Temtec Launches Executive Viewer 6.0

...New version provides an enhanced and extended infrastructure...

Temtec, a leading provider of intuitive self-service analysis and reporting software for business intelligence, today announced a new release of Executive Viewer, its powerful yet user friendly front-end OLAP business intelligence tool. Version 6.0 provides a significantly enhanced and extended infrastructure, with new features that include: Executive Viewer repository, service oriented architecture, open security model and an extendable logging interface.

"The new server-based security model in Executive Viewer 6.0 gives us the flexibility we need to deploy business intelligence in enterprise accounts. It allows us to simultaneously use credentials with our application (FSM), with Microsoft Great Plains analytics and with other specialised ERP applications," commented William White, Chief Technology Officer, of Tensoft one of Temtec’s OEM Partners.

Review copies, interviews, screen shots and information are available from temtecpr@mccint.com.

Press Release: Datanet Claims Best Business Award

...Business ISP Datanet Wins Business of the Year Award At Regional Chamber Of Commerce Awards 2005...

Datanet, the UK’s leading Business ISP, today announced it has won Business of the Year Award at the annual Chamber Awards 2005. Organised by The British Chamber of Commerce, the Chamber Awards recognise outstanding business achievement within the UK business community, choosing Datanet as Business of the Year in the South East England region.

“The standard of entries received for this year’s Chamber Awards has been incredibly high. We have been more than impressed by the commitment, enthusiasm and success of so many British companies,” comments Microsoft’s Natalie Ayres, Senior Director, Small and Medium Solutions and Partners Group, who was one of the judges.

“The winner of Business of the Year Award – Datanet – is being recognised not just for the success it has achieved but also for its potential,” added British Chamber of Commerce Director General David Frost. “Datanet has impressed the judges with its sheer business excellence.”

Interviews, photography and further information are available from datanetpr@mccint.com.

Weekend Writ

It looks - allegedly - like a clear case of corporate identity theft. It's the direct mail that was issued from a company called Media Logistics yesterday that bears more than a little resemblance to the website of MCC's long-standing client Noetica. Judge for yourself, Media Logistic's mail-shot...:


...vs. Noetica's website (established 2001):



Our lawyers have been informed.

Press Release: WiredRed Eliminates Time-Wasters

...Encourages Businesses to Save Time and Money via Web-Conferencing...

On the announcement of annual National Meetings Week, WiredRed, the leader in enterprise-scale real-time communication software, is urging businesses to alternatively consider adopting web-conferencing technologies as a means of company wide and external business communications.

National Meetings Week was launched in 2001 and aims to promote the financial value of the conference industry. WiredRed argues that instead of investing heavily in both time and money, with staff travelling miles to attend lengthy conferences, businesses can save considerable funds by utilising web-conferencing technologies to enable fast and secure communication.

“The reason for employees attending conferences is to gather information, meet colleagues and take a break from the office. But in this increasingly competitive business world, the time spent travelling to, attending and then being able to return in effective mode, post meeting, is in reality largely inefficient,” comments WiredRed UK MD Tom Sloan. “Conferences and exhibitions are suffering from a drop in attendance – and it's no wonder when the information is available at a click of a mouse.”

Interviews, photography and an expanded case study are available from: wiredredpr@mccint.com