Friday, 13 September 2013

Music For The Masses




In case it escaped your attention, this week Apple announced the launch of two iPhones, the 5S and the 5C, which are essentially a variation on the same theme as all iPhones that preceded them.  Arguably it was the launch of iTunes and the iPod back in 2001 that was Apple’s finest hour.

Whether you use iTunes, another of the digital music stores, or the likes of Spotify, it is fact that we have never had it so good when it comes to the quantity of music at our fingertips.  Thanks to the late Steve Jobs, the iPod and all subsequent incarnations has  given us the record collections we could only dream of when we were younger. It was the efforts of Ray Dolby that made it possible for us to listen to our music, whether at home, or in the cinema, in the highest quality. So, it was with much sadness that we learnt of the passing of Mr Dolby at the age of 80.

Both Steve Jobs and Ray Dolby both made a monumental contribution to music and have enriched the lives of all music lovers, regardless of the genre you choose to listen. It is the passion and drive of people such as these that makes working in the world of technology such an exciting place to be. So, whilst it is true I am not overly excited about the latest iPhone launch, I do appreciate how spoilt I am to have that view.  Technology innovation moves at such a fast past, however, it also seems that our expectations of it are evolving at an even faster pace.   

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