...Creative Specialists Chosen by AT New Media to Produce Style Guide for the Internet and Mobile Brand Phenomenon...
Red Central, the leading creative resource for the entertainment industry, today announced that it has created and developed a style guide for the worldwide brand licence of The Annoying Thing (aka Crazy Frog), the first Internet and mobile phone brand in the world to be licensed. Red Central was selected by intellectual property rights agency AT New Media to develop the style guide for The Annoying Thing, which has over 60 licensees for over 300 products in 40 countries ranging from backpacks to interactive games.
For further information, interviews and images, please contact redcentralpr@mccint.com
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