tag:blogger.com,1999:blog-170117262024-03-14T01:51:04.933+00:00Marketing Content CompanyA Blog from the Award-winning PR and Marketing AgencyMarkhttp://www.blogger.com/profile/13701117961383548436noreply@blogger.comBlogger1134125tag:blogger.com,1999:blog-17011726.post-86239250923516525542014-03-24T10:53:00.000+00:002014-03-24T11:00:32.772+00:00MCC International: March Newsletter<h3 style="background: white; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 0cm; margin-right: 0cm; margin-top: 9.0pt;">
<span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-bidi-font-weight: normal;">Time for a Spring
Clean – why not refresh your Communications content?<o:p></o:p></span></h3>
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<span lang="EN-US" style="font-family: Arial, sans-serif;">With some surprisingly mild weather and (dare
we mention it) some sunshine to combat a waterlogged winter, it is finally
starting to feel like Spring has actually arrived. There are a lot of hackneyed
clichés about Springtime being about rebirth and Spring Cleaning - the
abundance of chocolate Easter eggs and the assorted seasonal goods has long
traded on this idea. But actually there does seem to be a palpable change in
attitude and mood for many of us. Energy levels are higher and undoubtedly this
reflects in the world of business too. It’s no coincidence that the trade show
season is well and truly in the swing now, so </span><a href="http://www.mccint.com/"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">MCC International</span></a><span lang="EN-US" style="font-family: Arial, sans-serif;"> is busy working towards
this, shouting about all that is new and exciting.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRFBEXMdp28IwzK5irpwLevaImBipuk33ZY6zagZ9B4eqyTHfBgNg6Vy_6cTZ2quaElDHue1B4IFwDtR5CUvWSWbC0nKz25r1pHLj-P94mMnhcS6nIuNjt_xMdJfOD579ZfjQm/s1600/Artwork1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRFBEXMdp28IwzK5irpwLevaImBipuk33ZY6zagZ9B4eqyTHfBgNg6Vy_6cTZ2quaElDHue1B4IFwDtR5CUvWSWbC0nKz25r1pHLj-P94mMnhcS6nIuNjt_xMdJfOD579ZfjQm/s1600/Artwork1.jpg" height="320" width="240" /></a><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Although the Spring Cleaning metaphor for
cleaning out the old and making improvements is a heavily used one, the truth
is this is an excellent time for any business to really push its message and
catch the attention of an invigorated audience. This could be an increased
presence in online media with digital content creation (perhaps in the ever
increasingly popular form of video content for example) and social media, it
might even be the creation or beefing up of your internal news sharing (such as
a newsletter or internal e-shot) to ensure your own team feel well informed and
motivated, or a targeted press campaign of news and expert opinions to show the
media you know your stuff. </span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><br /></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">At </span><a href="http://www.mccint.com/"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">MCC
International</span></a><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"> we can help you with any of these and more, creating interesting and
engaging content (whatever medium it may be used in) is what we are here for.
We even offer design services if you feel like this fresh content needs a
bright new look. Undoubtedly the most receptive audience is one that is already
feeling motivated to find new opportunities, so why not capitalise on this and
make sure your message isn’t going unnoticed! </span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"> </span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">If you would like to talk about how you can
do more with social media give us a call on 02380 111977 or visit </span><a href="file:///C:/Users/graham.thatcher/AppData/Local/Microsoft/Windows/Temporary%20Internet%20Files/Content.Outlook/TLDIDGXG/www.mccint.com"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">www.mccint.com</span></a><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><o:p></o:p></span></div>
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<b><span style="font-family: "Arial","sans-serif";">MCC
partners with specialist boutique agency in Israel <o:p></o:p></span></b></div>
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<span style="font-family: Arial, sans-serif;">MCC International is proud to announce
its partnership with </span><a href="https://www.facebook.com/kraiempr"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Kraiem
PR</span></a><strong><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">,</span></strong><span class="apple-style-span"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> a
boutique PR and media consulting firm based in Israel and specialising in
technology, start-ups and finance. The agency was founded by Gil Kraiem, </span></span><span style="font-family: Arial, sans-serif;">who holds more than 14 years of
experience as a top consultant in the private and public sectors in the Israeli
market. Kraiem PR specialises in consulting, planning, and
implementing public relations, integrated marketing communication, and
social media activities for both for Israeli and global companies.</span></div>
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<span style="font-family: "Arial","sans-serif";"><br /></span></div>
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<b><span style="font-family: "Arial","sans-serif";">How
to get the best from your product reviews<o:p></o:p></span></b></div>
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<span style="font-family: Arial, sans-serif;">In January </span><a href="http://www.lacie.com/"><span style="font-family: "Arial","sans-serif";">LaCie</span></a><span style="font-family: Arial, sans-serif;"> launched three exciting new products
at the CES show in Las Vegas and as the UK press office for this award-winning
hard-drive company </span><a href="http://www.mccint.com/"><span style="font-family: "Arial","sans-serif";">MCC International</span></a><span style="font-family: Arial, sans-serif;"> was delighted to give the media a
sneak preview. With world’s first silver-plated
hard-drive, the fastest portable drive available a 1TB wireless drive and an
extreme design USB we had a lot to talk about! With stories in Stuff, T3, Nuts,
MacUser, MacFormat, Living, Digital Arts, Gizmodo, The Register and Photo
Professional to name just a few, the reception has been fantastic.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsnQkJ8ces5DBFb0JaOQcQ801yGMsrndIwuz934QcdU3U8gRVoISkw-RB9HPS2QaqOjZt9fsG5m-IBbQhzpCfJ2E8ZkAzBc4zIyEo2OiGwctmfAG3OZpl-IiZpioSh9ecBzpMk/s1600/Sphere_Artistic_White.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsnQkJ8ces5DBFb0JaOQcQ801yGMsrndIwuz934QcdU3U8gRVoISkw-RB9HPS2QaqOjZt9fsG5m-IBbQhzpCfJ2E8ZkAzBc4zIyEo2OiGwctmfAG3OZpl-IiZpioSh9ecBzpMk/s1600/Sphere_Artistic_White.JPG" height="287" width="400" /></a></div>
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<span style="font-family: Arial, sans-serif;">MCC International has been running
hardware and software review programmes for our clients since the agency began
way back in 1988, working with the likes of Ipswitch, Nitro PDF, Kaspersky Lab
and of course LaCie. So we have put all
of our experience and expertise in to a free guide, to share with you the
secrets of how to get the most out of product reviews. If you would like us to
send you a copy please email </span><a href="mailto:Simon.Hewitt@mccint.com"><span style="font-family: "Arial","sans-serif";">Simon.Hewitt@mccint.com</span></a></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-58099356480609716322014-01-23T17:40:00.001+00:002014-01-23T17:40:40.477+00:00Look at what arrived at the MCC office today!We always get excited when one of our clients sends over products. So, when a parcel arrived this morning from <a href="http://www.lacie.com/">LaCie</a> we couldn't wait to open it up and see what was inside. In the box we found waiting for us one of the brand new Rugged USB3 Thunderbolt drives with a huge 2TB of storage. <div>
<br /></div>
<div>
As well as looking great (thanks to the design by Neil Poulton), these drives are tough and are the kit of choice for photographers, adventurers and film-makers around the world, as well as those of us who just want great pieces of tech that performs as well as it looks.</div>
<div>
<br /></div>
<div>
Sadly, as much as we don't want to let it go, this little powerhouse of a hard-drive will be winging its way out to the UK tech reviewers, so they can take a closer look and put it through its paces. We are sure they will be as impressed with it as we are. </div>
<div>
<br />
So, before it gets boxed up and shipped out, here it is being modeled by our very own Simon Hewitt.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8e5MH42SAxreXlrIDR58N9KZ9tiOiZ5fprTfi_wuYw33U0DptTxDyOid4bCW_-nnqT86gkIGGImrIERK9zfX2OYICE31E53CmWGghFzzUI5Pr8odEtqUX7ddwNZWMQk7VNiAw/s1600/photo3.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8e5MH42SAxreXlrIDR58N9KZ9tiOiZ5fprTfi_wuYw33U0DptTxDyOid4bCW_-nnqT86gkIGGImrIERK9zfX2OYICE31E53CmWGghFzzUI5Pr8odEtqUX7ddwNZWMQk7VNiAw/s1600/photo3.JPG" height="400" width="300" /></a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-50782770892845658472014-01-22T12:28:00.000+00:002014-01-22T12:28:41.664+00:00Is being connected the same as being engaged?<div class="MsoNormal">
Today, thanks to a spot of car trouble I found
myself making a rare journey on the local village bus. The trip would take
around 25 minutes, so I thought great I can get a head start on my email, post
a few Tweets and generally take advantage of not driving to the office. Five
minutes in to the journey I looked up from my iPhone and noticed something very
odd. I was the only person using a mobile device. What was stranger still was
the fact that everyone was talking to each other!<o:p></o:p></div>
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<br /></div>
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It may be a generational thing, as most of my co-passengers
were of a certain age (although these are surely
the sliver surfers we hear about), but it also made me realise that whilst I
would not be without a tablet, smartphone and laptop there is an awful lot to
be said about switching these things off (or at least silent) from time to
time, taking in the scenery and having a good old conversation.<o:p></o:p></div>
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<br /></div>
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The technology we have today is supposed to make us more
connected and whilst I busily fired off emails around the world from my seat,
this was certainly the case. Yet, as a professional in the world of
communications it did make me stop and evaluate whether being more connected is
the same as being engaged. The conclusion I arrived at, as I made the
short stroll to the office, is yes and no. It is all about the context. <o:p></o:p></div>
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<br /></div>
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Undoubtedly, technology connects me and makes me more
engaged with people with whom I able see rarely, due to the long distances that
separate us. Without it I would revert back to writing letters, remember them?
However, I cannot say that I am fully engaged with everyone I am connected with
on my ‘social’ channels, I broadcast to them through status updates and they
reciprocate. Yes, some of those people on the bus may have been exchanging
pleasantries but in their short journey they were also bonding in way you
cannot replicate electronically. <o:p></o:p></div>
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<br /></div>
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What strikes me is that for many of us we have become so
fixated with our digital lives that we instantly assume that this will be far
more interesting and rewarding than speaking to the people who are there with
us in the moment. Be honest, how many of you have walked in to a pub,
restaurant or a meeting and placed your phone on the table in front of you. I
know I have.<o:p></o:p></div>
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So, with this in mind I am making a belated New Year
Resolution to walk over to the other side of the office and ask a question
rather than email (lazy I know, but we all do it!). I will think about making a
short call instead of beginning an endless string of text messages when I am
planning a night out, and when I am in a meeting I will try to leave the
phone in my bag. <o:p></o:p></div>
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Technology is fantastic and I wouldn't be without it, but I
do worry that there is a danger, that the interpersonal skills we have developed
over generations will be suppressed if we don’t use them more often. <o:p></o:p></div>
<br />
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<br /></div>
<div class="MsoNormal">
I wonder if my bus journey home this evening will be so thought
provoking?<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-61397990764929936072014-01-17T17:05:00.000+00:002014-01-17T17:05:30.221+00:00Hard work, hard drives and a happy new year <div class="MsoNormal" style="line-height: 150%; text-align: justify;">
Well we are
almost three weeks in to 2014 and already there is much to be excited about in
the world of tech PR here at <a href="http://www.mccint/">MCC International</a>.
We have been busy generating content for blogs and social media, articles have
been drafted, placed and published in the media, press releases are streaming
out the door and journalist briefings are filling up the diary. We have also
been busy updating our own online publication <a href="http://www.solenttechnews.com/">SolentTechNews</a>.<o:p></o:p></div>
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<br /></div>
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Highlights of the year so far (yes we already have highlights!) are the launch of
LaCie’s new hard-drives, Fuel, Sphere (see the image below) and Culbuto, announced at CES in Las
Vegas. In the last week we have a huge amount of brilliant exposure for these
products online and in print including <a href="http://www.shortlist.com/tech/gadgets/the-hard-drive-of-your-dreams">Shortlist</a>,
<a href="http://www.gizmodo.co.uk/2014/01/lacies-culbuto-flash-drive-wobbles-but-it-wont-ever-fall-down/">Gizmodo</a>,
<a href="http://www.digitalartsonline.co.uk/reviews/creative-hardware/lacie-little-big-disk-thunderbolt-2-hands-on-review/">Digital
Arts</a>, Mac User and NUTS. Also, <a href="http://www.nice.com/">NICE Systems</a>
revealed it had reached the milestone of the $1billion bookings for 2013, as
well as being all over the security media for its work in the city of Sochi, as
hype around the Winter Games in Russia builds with the opening ceremony just
weeks away. <o:p></o:p></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWJ_ViLrgIn79v3aLUm9PztRlG6RWhRV3Mir2FNIOZMIMVNgFZGIsv36WM4D1E_W3OigpSuArYmh1bzGpCcPKMMiuQhcy56bELxhOVEk4IvEFrDA9sFFH2HiwVejjzaMvkn7QA/s1600/Sphere_Artistic_White.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWJ_ViLrgIn79v3aLUm9PztRlG6RWhRV3Mir2FNIOZMIMVNgFZGIsv36WM4D1E_W3OigpSuArYmh1bzGpCcPKMMiuQhcy56bELxhOVEk4IvEFrDA9sFFH2HiwVejjzaMvkn7QA/s1600/Sphere_Artistic_White.JPG" height="227" width="320" /></a></div>
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<span style="line-height: 150%;">It is always a
great time of year getting out (albeit in the rain) meeting with clients and
putting plans in to action. This week included a leisurely lunch with the
team at </span><a href="http://www.eema.org/" style="line-height: 150%;">EEMA</a><span style="line-height: 150%;"> and Revolution Events, held at
the famous MP hangout, </span><a href="http://www.cinnamonclub.com/" style="line-height: 150%;">The Cinnamon Club</a><span style="line-height: 150%;">
in Westminster, being a bit of a foodie I couldn’t wait to taste the delights
of Head Chef, Vivek Singh. The lunch menu cannot be recommended highly enough
and I am sure I will be making several more visits in the coming months for
press briefings and launches.</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<br />
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<b>ENDS<o:p></o:p></b></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-12600651286847699032013-11-13T11:33:00.000+00:002013-11-13T11:55:52.569+00:00We are supporting Global Entrepreneurship Week with EFACTOR<div class="MsoNormal">
Next week is <a href="http://www.gew.org.uk/">Global Entrepreneurship
Week</a> and here at <a href="http://www.mccint.com/">MCC International</a> we love working with entrepreneurs,
whether it is a fledgling company with an exciting idea they want to bring to
market, or a business that has achieved much but is still hungry for more.
Helping a company to reach its goals and aspirations is a hugely rewarding
experience, and the reason many people who have been successful in business
choose to get involved in supporting those with entrepreneurial spirit.</div>
<br />
Two such people are Adrie Reinders and Marion Freijsen, who
founded <a href="http://www.efactor.com/">EFACTOR</a>, which is today the world’s
largest entrepreneurial community. They are also the authors of a great book
entitled ‘The E-Factor Entrepreneurship In The Social Media Age.<br />
<br />
Each day next
week we will be giving away a copy of the book via our Twitter page. All you need
to do is tweet us (@mcc_int) with a piece of advice or inspirational message for
would be entrepreneurs and include the hashtag #efactor, for your chance to
win.<br />
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<o:p></o:p></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVG09lBl6kGEnID8POLgF0LiHg7KVzecdT1hdR6yM2QoWhzpvWjAvG5nXtohWjH9RIh7fKWqVZvo2i5FLv2HlftBizzbHNlPDrAznU4kaLSDf20diyHDNASwRDANDXRCAasmf7/s1600/ali.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVG09lBl6kGEnID8POLgF0LiHg7KVzecdT1hdR6yM2QoWhzpvWjAvG5nXtohWjH9RIh7fKWqVZvo2i5FLv2HlftBizzbHNlPDrAznU4kaLSDf20diyHDNASwRDANDXRCAasmf7/s320/ali.jpg" width="237" /></a></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-18006441433240414552013-10-25T17:03:00.000+01:002013-10-25T17:03:14.109+01:00Flexing our media muscles in Brussels at ISSE 2013 <div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">This week I jumped on the Eurostar and
headed to the annual <a href="http://www.isse.eu.com/">ISSE</a> conference (one of my favourite events in the MCC calendar). The
two-day IT security event is the result of twelve months of hard work from the
team at <a href="http://www.eema.org/">EEMA</a>, TeleTrust and <a href="http://www.revolution-events.com/">Revolution Events</a> as well as many
other organisations who come together to put on a conference that places content
at the heart of the event.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.mccint.com/">MCC
International</a> has had the pleasure of running the press office for over ten
years in cities including Paris, Berlin, Vienna, Rome, Budapest, Warsaw and
Madrid. This year it was our pleasure to welcome members of the media from
across Europe (and a few beyond) to Brussels for the second year in succession.
ISSE is perennially popular with the media as it always attracts the big names
to speak and a very high calibre delegate, making it the ideal place to spend quality
time with the who’s who of IT security.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvZH2qYjuAXJ-iScm6gXzfSBW6q0OaOaIOeD0wxjJO730cBZF_hfyLikgRGR5ryeH4NNwZl-eks3vaqovnOw_sDOrnXchim3gpw0obYiO_UJvUkpzlJOD3zpgKFKcZ21NrwNI7/s1600/ISSE2013.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvZH2qYjuAXJ-iScm6gXzfSBW6q0OaOaIOeD0wxjJO730cBZF_hfyLikgRGR5ryeH4NNwZl-eks3vaqovnOw_sDOrnXchim3gpw0obYiO_UJvUkpzlJOD3zpgKFKcZ21NrwNI7/s400/ISSE2013.jpg" width="400" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; line-height: 150%;">This year they were treated to
presentations from Google’s </span><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; line-height: 150%;">Mayank Upadhyay</span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 150%;">,
</span><span class="team" style="font-family: Arial, Helvetica, sans-serif; line-height: 150%;">Chief Executive of the International Cyber Security Protection
Allianc</span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 150%;">e, J</span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 150%;">ohn Lyons</span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 150%; text-align: start;"> (both of whom prompted a lot of debate on Twitter and in the
corridors following their keynotes)</span><span class="team" style="font-family: Arial, Helvetica, sans-serif; line-height: 150%;">, </span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 150%;">and
Kim Cameron from Microsoft. </span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 150%;"> </span><span style="font-family: Arial, Helvetica, sans-serif; line-height: 150%;">In fact, it
is a curious phenomenon listening to the presentations being given, whilst
reading Tweets commenting on what is being said in real-time. Sat at the back of
the packed auditorium it was impossible to detect who the main protagonists
were.</span></div>
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<o:p></o:p></div>
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<span style="font-family: "Arial","sans-serif";">Arriving back in the office on
Wednesday morning I was delighted to receive an email from a journalist saying:
“Congratulations to you and the ISSE 2013 team on producing an excellent event. Some really well-pitched presentations,
I learned a lot.” <o:p></o:p></span></div>
<br />
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<span style="font-family: Arial, sans-serif;">So, I would like to say a
huge thank you to all of the members of the media that joined us at ISSE 2013 and
to everyone who makes the event a compelling pull. I look forward to seeing you
all again next year.<o:p></o:p></span></div>
Unknownnoreply@blogger.com0Brussels, Belgium50.8503396 4.351710300000036150.6899556 4.0289868000000357 51.0107236 4.6744338000000365tag:blogger.com,1999:blog-17011726.post-5941893653192609112013-10-08T17:02:00.000+01:002013-10-25T17:04:12.732+01:00The Online Dinosaur?<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqi_2nRuG98hT-ZD1FARyn_x3L2u7nCbZnpvcEYBiRdvw2gHMHKr90-N_0UUTlycrRu3COGmdOhqbiE1-3ztFDZiT4_qR3Hvgdk-1jGQtOmM3I4X5XXdOakm5-JPckn0TOMDNj/s1600/Email+screenshot+2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqi_2nRuG98hT-ZD1FARyn_x3L2u7nCbZnpvcEYBiRdvw2gHMHKr90-N_0UUTlycrRu3COGmdOhqbiE1-3ztFDZiT4_qR3Hvgdk-1jGQtOmM3I4X5XXdOakm5-JPckn0TOMDNj/s400/Email+screenshot+2.JPG" width="400" /></a></div>
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<span style="font-family: "Arial","sans-serif";">There has been some debate in the MCC
International office recently about the role of email in business and in our
lives in general. In some ways it represents a technology anachronism, a tool
dating from the earliest days of online that has, in some cases, changed little
in the last decade or so. In a world where social media, IM and online file
transfers have easily superseded it in terms of flexibility and availability,
the humble email is showing its age. You can’t easily tell if the recipient has
read and digested your message, the file swapping size is tiny by modern
standards (a couple of photos could bounce back!) and there can easily be long
delays in any response (if it comes!) – it could easily have gone the way
of the Dodo long ago. In many ways it emulates its traditional offline
predecessor (Snailmail anyone? - even that email-era nickname seems old now!!),
sharing many of its faults - and yet it’s still clinging on! I had wondered why
myself until recently, when the slightly archaic online service I still use for
my personal emails (13 years and counting!!) decided to go offline - and for an
undetermined period.</span></div>
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<span style="font-family: "Arial","sans-serif";">Business email systems are still
important for many organisations. They represent an electronic version of the
paper memo (for those that can remember the ‘Cc’ stands for ‘Carbon Copy’, a
throwback to the days of simple paper duplicates!) Certainly this old-fashioned
legacy has lost it favour amongst the upcoming generations now leaving school.
Email is not ‘cool’ and for many young workers represents a very old-fashioned
way of doing things. Even at my age I find emailing a bank a frustrating
experience for example, IM is so much more immediate and helpful. So when I
lost my email access I wasn’t immediately bothered. But then when I thought
about it, the connotations were more worrying. If you use online banking, where
do you get notifications? (or a password reset) If you buy something online
where do they send an invoice/confirmation? If an item is faulty (in my case a
TV) where does the manufacturer want to send the returns details? If you book
travel or hotels, where does the confirmation go? Despite its apparent inflexibility,
your email address still represents a secure point for the online community to
recognise. It’s actually the closest we get to a virtual letterbox. And in the
same way as if you got locked out of your home, it’s difficult to easily prove
who you are or to get secure services without it. </span></div>
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<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">Thankfully my dinosaur of an email
service has been restored and I have access to all those Amazon receipts and
old bank statements again (hooray!) – but it’s been a real eye-opener for me.
As old and unsexy as the technology may seem it’s still important to us in the
second decade of the 21<sup>st</sup> Century and I am very seriously thinking
of registering all my online services with a more mainstream (and hopefully
more reliable!) provider. But then, that’s quite a hassle in itself – much
like changing your physical home address or mobile number it involves a fair
amount of running around!</span></div>
Simon Hewitthttp://www.blogger.com/profile/03818976599373454005noreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-25308664696948331082013-10-03T10:33:00.000+01:002013-10-25T17:05:52.583+01:00Launching The Latest News Site For Technology In The Solent Region<br />
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 150%;">A new website has launched this week
that aims to share the technology innovations and successes being made by
businesses in the Solent region. </span><a href="http://www.solenttechnews.com/" style="font-family: Arial, sans-serif; line-height: 150%;">Solent
Tech News</a><span style="font-family: Arial, sans-serif; line-height: 150%;"> is being run by our journalist team based here at </span><a href="http://www.mccint.com/" style="font-family: Arial, sans-serif; line-height: 150%;">MCC International</a><span style="font-family: Arial, sans-serif; line-height: 150%;">.</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 150%;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvTzAWwzzmkHvo1bZvPAt47G2ismj2nE5kdAs8gV4AKxrEjVBGJCGf-aR4BkHa9DzpksGstuYw-WQHXlRNnfodRR-6cD6IQ9xCuov8azF8KiXj6eM4X38qsHdmOpZbxHvD-OGI/s1600/solent.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvTzAWwzzmkHvo1bZvPAt47G2ismj2nE5kdAs8gV4AKxrEjVBGJCGf-aR4BkHa9DzpksGstuYw-WQHXlRNnfodRR-6cD6IQ9xCuov8azF8KiXj6eM4X38qsHdmOpZbxHvD-OGI/s200/solent.png" width="200" /></a><span style="font-family: "Arial","sans-serif";">In addition to the latest tech stories
we will also be profiling some of the key movers and shakers that are helping
to keep our region one of the most ground-breaking in the UK in the Solent spotlight.
<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">Our academic institutions attract some
of the brightest young science and technology talent to the area and there is a
thriving entrepreneurial start-up culture, as well as many large national and
international brands that choose to have their operations in the area. <o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">Solent Tech News is a resource for all
of these individuals and organisations to share their stories with the local
tech community and beyond. So, if you have an interesting news story please
send it to: <a href="mailto:news@solenttechnews.com">news@solenttechnews.com</a>. </span></div>
Unknownnoreply@blogger.com0Southampton, UK50.909700400000013 -1.40435090000005450.82961490000001 -1.565712400000054 50.989785900000015 -1.2429894000000541tag:blogger.com,1999:blog-17011726.post-19488524949875324162013-09-24T15:24:00.002+01:002013-10-25T17:05:12.684+01:00Supermarket swipe - Tesco enters the tablet arena with Hudl<div class="MsoNormal">
It is blackberry season at the moment, but whilst they are
in abundance in our hedgerows their namesakes are proving not so fruitful (wanting to use the phrase blackberry
crumble!) in the pockets of gadget fans. Meanwhile, Apple has reported nine
million units of its new iPhones were sold in the first three days of launch,
despite reports of problem ‘hacking’ of the fingerprint scanner.<o:p></o:p></div>
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So, whilst the faltering of Blackberry and the success of a
new iPhone didn’t come as <span style="color: #1f497d;">a </span>huge surprise, I wasn’t expecting to watch Rory
Cellan-Jones showing off a new Tesco tablet on BBC Breakfast yesterday
morning. Yes there has been a lot of talk about the supermarket entering
the tablet world for some time now, but what did shock me was the spec of the new
<a href="http://www.tesco.com/direct/hudl/?icid=redirect_hudl&_WebEvents=Hudl&_requestid=2990059#">Hudl</a> device.<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM9C3Aia7crsewgSTUgFPaU_BkMHIrNq6RibyFarPwBssNQY3zIXYc6fLx-eDIs7E94P0lfOXvXn0gTXBORvXS6H55pmD_uBcz2HVdEa7cWafWgksduSTTvfzKxXAyf-aytpZB/s1600/hudl.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM9C3Aia7crsewgSTUgFPaU_BkMHIrNq6RibyFarPwBssNQY3zIXYc6fLx-eDIs7E94P0lfOXvXn0gTXBORvXS6H55pmD_uBcz2HVdEa7cWafWgksduSTTvfzKxXAyf-aytpZB/s320/hudl.png" width="320" /></a></div>
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Sure, it doesn’t have the screen resolution of the Nexus 7
or the app store of Apple, and it certainly doesn’t win out in the looks
department with its chunky bezel, but at £119 it does have a lot going for it.
Firstly it has expandable storage and an HDMi out (a big bugbear of mine as I
impatiently wait for the UK release date of the Google Chromecast). What is
more<span style="color: red;">,</span> it doesn’t slap you in the face with Tesco
content, giving you a pure Android (Jelly Bean) experience, unlike the Kindle
Fire. Yes the Tesco content is there, but
clearly and discreetly via a ‘T’ icon.<o:p></o:p></div>
<br />
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<br /></div>
<div class="MsoNormal">
What is more with Clubcard vouchers and good discounts via
Tesco Direct, the chances of anyone actually paying the RRP are slim. We are
yet to get our hands on one and I am sure those of use with tablets won’t be rushing to buy a new one, but for those
who have yet to enter the world of tablets (there are still a few out there)
and with Christmas just 13 weeks away, this could be a winner.<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-28149319978658445972013-09-13T15:16:00.000+01:002013-09-13T15:16:32.197+01:00Music For The Masses<!--[if gte mso 9]><xml>
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<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfy1t7pIjyh6A-HPdSVhP-6U40ECZmR6BtERNfkrC-mAIXK5fZfro1YkQ1x96ZJriniAhud-erP0ZG9S2KkYmSWZLS68-pSHSjr6FPVnFAP9xiED92xcQQW8M7TtvnUFAOEAnL/s1600/dolby.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfy1t7pIjyh6A-HPdSVhP-6U40ECZmR6BtERNfkrC-mAIXK5fZfro1YkQ1x96ZJriniAhud-erP0ZG9S2KkYmSWZLS68-pSHSjr6FPVnFAP9xiED92xcQQW8M7TtvnUFAOEAnL/s400/dolby.jpg" width="400" /></a></div>
<div class="MsoNormal" style="text-align: center;">
<br /></div>
<div class="MsoNormal">
In case it escaped your attention, this week Apple announced
the launch of two iPhones, the 5S and the 5C, which are essentially a variation
on the same theme as all iPhones that preceded them. Arguably it was the
launch of iTunes and the iPod back in 2001 that was Apple’s finest hour. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Whether you use iTunes, another of the digital music stores,
or the likes of Spotify, it is fact that we have never had it so good when it
comes to the quantity of music at our fingertips. Thanks to the late
Steve Jobs, the iPod and all subsequent incarnations has given us the
record collections we could only dream of when we were younger. It was the
efforts of Ray Dolby that made it possible for us to listen to our music,
whether at home, or in the cinema, in the highest quality. So, it was with much
sadness that we learnt of the passing of Mr Dolby at the age of 80. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Both Steve Jobs and Ray Dolby both made a monumental
contribution to music and have enriched the lives of all music lovers,
regardless of the genre you choose to listen. It is the passion and drive of
people such as these that makes working in the world of technology such an
exciting place to be. So, whilst it is true I am not overly excited about the
latest iPhone launch, I do appreciate how spoilt I am to have that view.
Technology innovation moves at such a fast past, however, it also seems that
our expectations of it are evolving at an even faster pace. </div>
Simon Hewitthttp://www.blogger.com/profile/03818976599373454005noreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-57421577282394686412013-09-11T14:02:00.000+01:002013-10-25T17:07:19.826+01:00The enigma of women in technology <div class="MsoNormal" style="line-height: 150%; tab-stops: 140.85pt; text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 150%;">Several years ago, Simon Hewitt (one
of our top bloggers here at <a href="http://www.mccint.com/">MCC International</a>) visited Bletchley Park for a new
business meeting. The meeting went well, but we were both particularly
interested in looking around the museum, getting up close to the Enigma machine
and discussing old war films.</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">This week, the National Museum of
Computing on Bletchley Park has opened the Google-sponsored <a href="http://www.tnmoc.org/news/news-releases/women-computing-gallery-opening"><span style="color: windowtext;">Women in Computing Gallery</span></a>. The event
acknowledges the important role of woman in technology past and present (and I
hope future). Given their huge contribution during the Second World War, it is
the ideal place to showcase technological achievements.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgL2OeGjr12BBLrtFJEyEoosTMr5G_npMLLmMRgrg62FT0nYmh_5JT4RtCDI8JqkbBYE9U-9SZRuVmskKRwyZp2ssKOTeadrzNwjBJJkKLwP4PVReClWNYn9D_yOdL9ir8lhkkK/s1600/woman+in+computing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgL2OeGjr12BBLrtFJEyEoosTMr5G_npMLLmMRgrg62FT0nYmh_5JT4RtCDI8JqkbBYE9U-9SZRuVmskKRwyZp2ssKOTeadrzNwjBJJkKLwP4PVReClWNYn9D_yOdL9ir8lhkkK/s320/woman+in+computing.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">The exhibition is particularly significant
as over the years the ‘face’ of technology has on the whole been male, of
course there are a few exceptions (you are probably now thinking of either the
former CEO of Hewlett Packard, Carly Fiorina, or the President and CEO of Yahoo,
Marissa Mayer). However, look beyond the figureheads and you will see a very
different picture. In fact, I would say that the technology PR, marketing and
journalist community in the UK is fairly evenly split. In fact here at MCC
International it is an exact 50/50. However, traditionally the spokespeople
that we typically push to the fore have been men, although this is beginning to
change, albeit slowly.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">Of course, there are sometimes some
amusing incidents, and I recall being at a trade-show and watching from a safe
distance a senior spokesperson (a man) from a company that shall of course
remain nameless, being put through the technological mill by a reporter (a
woman), as he got it very wrong and assumed her level of expertise was based on
the height of her heels and the length of her skirt!</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">Back in the 1980s, I very much doubt I
would have got a girlfriend by talking about my Sinclair Spectrum and prowess
playing Double Dragon (that is my excuse and I am sticking to it!), it was a
language that only boys shared, however, times have changed. Technology and
more specifically computing has proliferated in to all of our lives. Sitting on
the train in the morning you will see just as many women playing Temple Run as
men, and all of us want the latest tablet and smartphone for both function and
fashion. Yes some of us will be more concerned about colour choices of the new
<a href="http://www.apple.com/">iPhone 5C</a>, whilst others will fixate on the pros and cons of the Snapdragon
processor in our Android tablet, but that isn’t a gender specific argument.</span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="background-color: white; font-family: Arial, sans-serif; line-height: 150%;">It is great that this exhibition is
celebrating these often unsung heroes of the tech world, and if you get the
chance, do pay a visit to Bletchley Park. There is a huge talent pool in the UK
tech sector, both male and female and hopefully we will see the balance
redressed higher up the corporate food-chain.</span></div>
<div class="introduction" style="background: white; line-height: 150%; margin-bottom: 13.5pt; text-align: justify;">
<o:p></o:p></div>
<div class="introduction" style="background: white; line-height: 150%; margin-bottom: 13.5pt; text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 150%;">Earlier this year, research from Cranfield University showed women held 17% of the board
positions among the companies listed on the FTSE 100, then just a few weeks ago
it was suggested to much chagrin that this was due to women’s ineptitude at
competitive sports such as chess. If this is the case why is it that the top
three highest scorers on my friends list playing Minion Rush are woman, and I
can’t get near their rankings for love nor money! </span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-37932033382104024772013-09-04T12:51:00.000+01:002013-10-25T17:06:28.671+01:00Have a break, have an Android KitKat<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif;">Well
if we thought last week was exciting to be in the world of tech this week has
trumped it and then some and it is only Wednesday!</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Arial","sans-serif";">Yes,
we are still fixated on the new Nexus 7 and the ease at which iTunes downloads
can be transferred on to it! Although our
attention is also turning to the LG’s plans to take on the device in the 7inch tablet
space. However, the big news of this week began breaking on Tuesday when Microsoft
announced that it would be buying Nokia’s mobile phone business. When two
organisations of this size combine it is always going to grab the headlines,
but you cannot help but think of two tech giants whose best days are sadly behind
them, only time will tell.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Arial","sans-serif";"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Arial","sans-serif";">Today
sparked debate in the office when Android announced that its new OS would be
called KitKat, tying in with the chocolate bar which most of us had in our school
packed lunch. We all like the statue Google has unveiled, but is it the start
of multi-million pound bidding wars for organisations beginning with L, and is
this co-branding a good thing. As a
marketer I have to say yes. However, we are looking forward to Android
WagonWheel, in the distant future.<o:p></o:p></span></div>
<div class="introduction" style="background: white; line-height: 13.5pt; margin-bottom: 13.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 13.5pt;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEBgAA6MN_Mh_gGDlzPJM6yxvVUmLYrM2-At__5bmOSI9eYJ7WG1l7DtwwT0yE1JooGfnBwW6EVu6BTxs30ZSVEtSCILomuurrc4dZLTt3ChizyaJB6T1ZdArmKVmxvax_rcs7/s1600/kitkat.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="114" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEBgAA6MN_Mh_gGDlzPJM6yxvVUmLYrM2-At__5bmOSI9eYJ7WG1l7DtwwT0yE1JooGfnBwW6EVu6BTxs30ZSVEtSCILomuurrc4dZLTt3ChizyaJB6T1ZdArmKVmxvax_rcs7/s320/kitkat.jpg" width="320" /></a></div>
<div class="introduction" style="background: white; line-height: 13.5pt; margin-bottom: 13.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 13.5pt;"><br /></span></div>
<div class="introduction" style="background: white; line-height: 13.5pt; margin-bottom: 13.5pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm; text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 13.5pt;">I</span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 13.5pt;">t has also been good
news for ebook users this week with Amazon announcing its Matchbook scheme
which will allow customers who buy printed books to get a copy of the digital
version for free, or at a discount. This is something bookworms have wanted for
some time and signs pointed to this earlier this year when they started to
offer the instant digital download of an album when you ordered the CD.</span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 13.5pt;"><br /></span>Finally,
you can never ignore the needs of Apple fans and things started to hot up this
week when they confirmed 10<sup>th</sup> September as launch day for the n<span style="background-color: white; background-position: initial initial; background-repeat: initial initial;">ew iPhone 5s.</span> But will they launch
the expected low-cost iPhone 5C? What colours can we choose from? And, how will
iOS7 fair? All these questions will be answered in just a few days.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-67209353548946626582013-08-30T14:12:00.002+01:002013-08-30T14:36:35.513+01:00Technology, Working and Twerking<span style="font-family: Arial, sans-serif; line-height: 150%; text-align: justify;">Entering the short working
week following the last bank holiday of the year can seem like the official
beginning of the end of the Summer. However, as it turns out it was a rather
exciting week in the world of technology.</span><br />
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: Arial, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKRJhyphenhyphenFl5r6dH1ZSH07ZgRbfEZfbZj5hyphenhyphenljLWyXNQhej3VZK6ZUD6O-LSYVwUt0z0G1lii4gW5gD0Xl52oJIlAfVNNGMkYPJQ_hrRaYxY8ujCJktyDi-FnsAzbCqih8iqPKXSQ/s1600/newnexus7.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKRJhyphenhyphenFl5r6dH1ZSH07ZgRbfEZfbZj5hyphenhyphenljLWyXNQhej3VZK6ZUD6O-LSYVwUt0z0G1lii4gW5gD0Xl52oJIlAfVNNGMkYPJQ_hrRaYxY8ujCJktyDi-FnsAzbCqih8iqPKXSQ/s200/newnexus7.jpg" width="147" /></a></div>
<span style="font-family: Arial, sans-serif;">We have a roughly 50/50
Apple vs Android split in our office. So, for half of us the opportunity to get
our hands on the New Google Nexus 7 tablet, launched on Wednesday, was a
mouth-watering prospect. Yet, I don’t think the guys at Asus or Google would
have expected all of their efforts to improve the screen resolution and
processor speed to have been put to use in order to find out what the hell
twerking is, or the odd lunchtime game of hugely addictive Minion Rush! It
would seem that for all of the jargon, buzzwords and acronyms we know everyone
was oblivious to this one. The Nexus 7 is a fantastic 7inch slate and
thoroughly recommended, although we are now waiting with bated breath for the
UK launch of the Chromecast. </span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: Arial, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: Arial, sans-serif;">Meanwhile, EE was joined
by Vodafone (who were also hitting the headline for <span style="background: white;">talks with Verizon Communications about selling its stake in their joint
US venture)</span> and O2 as they began the rollout of their 4G offerings in
the UK, prompting debate on Radio 4 mid-week on the future of 5G, as well as internally
in the office whether Wi-Fi only or LTE tablets are the way forward. </span><o:p></o:p><br />
<span style="font-family: Arial, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: Arial, sans-serif;">One of the most popular
types of App on any tablet is mobile banking. In fact it is projected that more
than </span><span lang="EN" style="font-family: Arial, sans-serif;">one billion people will be using these services by 2017.
So, it was with interest that we read the initial findings of the </span><span style="font-family: Arial, sans-serif;">Financial Conduct
Authority (FCA) looking at concerns over the security and user friendliness of
these programs. The full </span><span style="font-family: Arial, sans-serif;">report is due early next year. </span><o:p></o:p></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: Arial, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: Arial, sans-serif;">However,
the biggest surprise of the week was the revelation from BT that it will t</span><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10.5pt; line-height: 150%;">urn off its dial-up internet
access service on 1<sup>st</sup> September</span>, making us first wonder who has the patience for dial up
these days (certainly no-one here) and then reminiscing on the sounds the old
modem would make and the anticipation of the webpage loading.<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Arial, sans-serif; font-size: 10.5pt; line-height: 150%;">So a short week that I am
sure has felt rather long, but the weekend and the end of the month is nigh,
and I have a new tablet to play with and will be installing my mobile banking
with a little more trepidation to check how much is left after payday.</span></div>
Simon Hewitthttp://www.blogger.com/profile/03818976599373454005noreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-14280305933522929282013-07-05T17:26:00.000+01:002013-07-05T17:26:09.675+01:00Industry Awards – You have got to be in it to win it<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPFMoGzhyphenhyphen54ITXYG80KYt1q5esuIb9qPre5JG9CPUdUHLc50w-AMKkE02qLzXnzdsHpwVbR5aWLAB12viywct0R9cJFduuOpkQo6exa2VnuGWQyUa9mezl3jmL4KU0H9vul8Mm/s1600/LaCie_CloudBox.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="291" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPFMoGzhyphenhyphen54ITXYG80KYt1q5esuIb9qPre5JG9CPUdUHLc50w-AMKkE02qLzXnzdsHpwVbR5aWLAB12viywct0R9cJFduuOpkQo6exa2VnuGWQyUa9mezl3jmL4KU0H9vul8Mm/s320/LaCie_CloudBox.jpg" width="320" /></a></div>
<i>MCC International Agency Director Graham Thatcher reflects on another awards success!</i><br />
<br />
<div style="text-align: justify;">
Looking back over the first six months of 2013 one of the highlights has been seeing many of our clients receiving accolades for their product innovations. The latest to collect a trophy is <a href="http://www.lacie.com/" target="_blank">LaCie</a>, winning the coveted <a href="http://www.macworld.co.uk/awards/" target="_blank">MacWorld Awards 2013</a> category for Best Consumer Storage for its superb LaCie <a href="http://www.lacie.com/uk/products/product.htm?id=10597" target="_blank">CloudBox</a> product. The awards, which are now in their 18th year, recognise the best and brightest products and vendors that cater for the now diverse Apple-compatible products industry. In such a competitive industry it is testament to LaCie’s excellence and innovation that it won the coveted award. <br /><br />The CloudBox is one of those products that every gadget obsessed techie and non techie member of the MCC team wants! Essentially it is a very attractive box designed by Neil Poulton in which you and your family can store all of your music, movies, photos and files (it is available in 1TB, 2TB, 3TB and 4TB versions, which even the most hungry digital content consumer will struggle to fill). Plug it in to a power supply and connect to your home network and you, your family and friends have easy and instant access to all of your content wherever you are (just so long as you have an Internet connection), whether you are using a smartphone, tablet, laptop or desktop PC. What is more it has UPnP™ which mean your movies can be streamed to XBOX or PS3, iPad®, or any network-connected computer and TV. It even includes backup software for PC and Mac, automatically backing up multiple computers in the home to ensure all files are safe - from movies and music collections to family photos. <br /><br />Here at MCC we know that in order to win such an award you need to start with a fantastic product that meets are real market need. However, so many great innovations fail to get the kudos they deserve simply because they are not entered in to the right award programmes, or they entry doesn’t do the product justice. That is why so many of our clients ask us to take the reins of their award programmes, to give themselves the best possible opportunity to put on the tuxedo/or glamorous frock and receive the adulation from their team (and scorn of their competitors), as they collect their silver and glassware at a glitzy hotel in London from a comedian who you recognise from Mock The Week, but you don’t know their name!<br /><br />There really are so many benefits to entering and more importantly winning award programmes. They provide a fantastic morale boost for staff, reinforce the desirability of your products to your business partners and give you a wealth of marketing opportunities to capitialise on for a full 12 months until the next award season comes around. So, if you have a product that should be standing out from the crowd for all of the right reasons then give us a call.<br /><br />If you would like to talk to us about how an award entry can benefit your organisation give us a call on 02380 111977 or visit <a href="http://www.mccint.com/">www.mccint.com</a><span id="goog_1805815343"></span><a href="http://www.blogger.com/"></a><span id="goog_1805815344"></span><br /></div>
<br />Simon Hewitthttp://www.blogger.com/profile/03818976599373454005noreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-19672834639223616392013-05-29T16:40:00.002+01:002013-05-29T16:42:42.739+01:00The Modern Marketer: Art vs Science?<!--[if gte mso 9]><xml>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;"><span style="font-size: small;">News portal Social Media Today recently ran an interesting <a href="http://socialmediatoday.com/brianna5mith/1373111/modern-marketer-infographic?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29" target="_blank">article</a> on how the modern marketer needs to evolve to be successful. The traditional attribute of creativity, it argues, is not enough to harness the ever-evolving area of social media and that now the key to being successful is also being able to find and deliver measurable metrics to prove this success. It’s an interesting concept for the marketing and communications industry to consider. Traditionally and especially before the advent of online social media, it was much more labour-intensive and abstract to measure audience interest in any campaign. But the tools on offer with web analytics now mean that even the most simple of campaigns can be measured to a far more interesting degree. This means that the marketing resource need no longer just be viewed as a cost; results can be demonstrated clearly and measured in much the same way as any other part of the business. <br /><br />So is the creative side of marketing now redundant? Far from it! In fact I’d argue that actually it’s even more important now. Excellent written content and striking images are crucial to any marketing and communications campaign, especially an online one. Compelling content is vital in attracting interest in what you have to say. A highly creative campaign needn’t necessarily add more cost to the bottom line either. Inventive content should stand well on its own and with the raft of free social networking sites available as vehicles, there is plenty of scope to grab the audience on merit alone. Then of course we can look at the other half of the story, analysing the impact of these activities and showing they have a beneficial effect on your audience.<br /><br />If you would like to talk about how your marketing and communications can mix creativity and metrics, give us a call on 02380 111977 or visit <a href="http://www.mccint.com/">www.mccint.com</a></span></span></div>
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;"></span><span lang="EN-US"></span><br />Simon Hewitthttp://www.blogger.com/profile/03818976599373454005noreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-70337722823923465792013-05-09T15:10:00.000+01:002013-05-09T15:11:30.583+01:00Spring Cleaning your Marketing and PR<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEip0LLUDUeimBTt1uczdlnCb_kZiQu3Ltod-3oo85qd2TUZ1o5Kt13Re3z5aF4iiH0ga9moNazWiOP1iyk4olVcmCZFv69J3svyPU8_fwzy22FaFptkXcZpe0a_jZiDGqsTueM3/s1600/Spring+Clean.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEip0LLUDUeimBTt1uczdlnCb_kZiQu3Ltod-3oo85qd2TUZ1o5Kt13Re3z5aF4iiH0ga9moNazWiOP1iyk4olVcmCZFv69J3svyPU8_fwzy22FaFptkXcZpe0a_jZiDGqsTueM3/s320/Spring+Clean.jpg" width="320" /></a></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: small; line-height: 150%;">With the May Bank Holiday now
behind us and with the surprisingly good weather we had for this one, it is
finally starting to feel like Spring has actually arrived. There are a lot of
hackneyed clichés about Springtime being about rebirth and Spring Cleaning, but
actually there does seem to be a palpable change in attitude and mood for many
of us. Energy levels are higher and undoubtedly this reflects in the world of business
too. It’s no coincidence that the trade show season is well and truly in the
swing now (for a number of our clients the upcoming <a href="http://www.ifsec.co.uk/">IFSEC</a> security show, 13<sup>th</sup>-16<sup>th</sup>
May at the NEC Birmingham, is a vital showcase for products and services), so
MCC International is busy working towards this, shouting about all that is new
and exciting.</span></div>
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<span style="font-size: small;"><br /></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: small; line-height: 150%;">Although the Spring Cleaning
metaphor for cleaning out the old and making improvements is a heavily used
one, the truth is this is an excellent time for any business to really push its
message and catch the attention of an invigorated audience. This could be a
traditional PR campaign with the press, it could be an increased presence in
online media (rapidly in the form of video content for example) and social
media, it might even be the creation or beefing up of your internal news
sharing (such as a newsletter or internal e-shot) to ensure your own team feel
well informed and motivated. At MCC International we can help you with any of
these and more, creating interesting and engaging content (whatever medium it
may be used in) is what we are here for. Undoubted the most receptive audience
is one that is already feeling motivated to find new opportunities, so why not
capitalise on this and make sure your message isn’t going unnoticed!<span style="mso-spacerun: yes;"> </span></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: small; line-height: 150%;"><span style="mso-spacerun: yes;"> </span></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: small; line-height: 150%;">If you would like to talk
about how you can do more with social media give us a call on 02380 111977 or
visit <a href="http://www.mccint.com/">www.mccint.com</a></span><span lang="EN-US"></span></div>
Simon Hewitthttp://www.blogger.com/profile/03818976599373454005noreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-41182455967554491572013-05-03T12:26:00.000+01:002013-05-03T12:26:23.446+01:00Why Tradeshow PR Is Worth All Of The Hard Work <i>MCC International Director Graham Thatcher looks at the considerable benefits to be had from tradeshows:</i><br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXqpqa9fXYHSW5bYANHbcXP05HnKPSglmxxaLeu6Oc8dzeJKSF7SPh1b-RRgAgjQRsvFR7Ko1199vnItZxS6-_lZ-XtpPu14ohQnbJHmfdr4LOkcylW1BXxEFmPsnNK0oFl7qE/s1600/SC_2013_win.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXqpqa9fXYHSW5bYANHbcXP05HnKPSglmxxaLeu6Oc8dzeJKSF7SPh1b-RRgAgjQRsvFR7Ko1199vnItZxS6-_lZ-XtpPu14ohQnbJHmfdr4LOkcylW1BXxEFmPsnNK0oFl7qE/s320/SC_2013_win.jpg" width="166" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-ZKTE-xyfnw-fm8SdvG5earlJelwBJ7I_JorEmDcCtKoDrC1Wzgc2BtFJmuPTCamxY1HzrHT6Y4siUqWFdcd62np_2w3GsEa2rRdN3JD_5gQo23qpSJ-iW4tObfn4eQ4RWKKH/s1600/sc-award-winner-012_370977.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-ZKTE-xyfnw-fm8SdvG5earlJelwBJ7I_JorEmDcCtKoDrC1Wzgc2BtFJmuPTCamxY1HzrHT6Y4siUqWFdcd62np_2w3GsEa2rRdN3JD_5gQo23qpSJ-iW4tObfn4eQ4RWKKH/s400/sc-award-winner-012_370977.jpg" width="400" /></a><span style="font-family: "Arial","sans-serif";">Tradeshows can be a tough gig in the
PR world. Getting the press announcements ready, making the calls and emails to
journalists to schedule briefings (when you know they are getting exactly the
same calls from your peers!), then there is the show itself. I am yet to attend
an event at Olympia, Earls Court or the NEC with a pedometer but I am sure I
should be getting sponsorship for the miles I cover I a day. Providing PR
support for events is hard work.</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">However last week, as the annual
Infosecurity Europe circus rolled in to town, the team here at MCC
International was reminded just how rewarding all of that effort can be.
We have been attending this show for many years with vendors large and small,
and this year we had the pleasure of working with <a href="http://www.winfrasoft.com/">Winfrasoft</a>.</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">So, on Tuesday morning as the sun
looked ready to make rare appearance I entered the windowless Earls Court.
First stop was the press office to check the press information was displayed in
the vast racks and with that tick in the box I headed to the stand, which was
looking great and already bustling with visitors. So, I grabbed my phone for
the first of many tweets throughout the day (despite the appalling 3G and Wi-Fi
signal!)</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">The first big highlight of the day
came in the middle of the afternoon when Steven Hope from Winfrasoft presented
in the Business Strategy Theatre. When we drafted and submitted the Call For
Papers together months ago, we did not predict the queue of people that would
be lining up to take their seats.</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">After the presentation as I stayed
behind to make sure we got the video file of the event (great YouTube fodder),
people had already made a beeline for the stand and were queuing to ask
questions and take a look at their products.</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">That evening as I put my feet up for a
well-deserved rest, the Winfrasoft guys headed out to the Hilton for the
prestigious SC Awards Europe. We had worked together to enter PINgrid as the
Best Transaction Verification Solution and everyone was delighted that we had
been shortlisted. As 10pm approached I logged on to Twitter to follow
ceremony as it happened. Throughout the day we had talked about how great
it would be to win, but we all tried to manage our expectations. However, as
the tweet appeared that Winfrasoft had won, my phone buzzed as they shared the
good news. And whilst this is a little embarrassing I did punch the air and
shout YESSSS to no-one but myself!</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">Needless to say a long day became a
little longer as the press release was drafted to ensure it was ready first
thing. So, as I switched off the laptop and reflected on the day I was
reminded why I work continue to love working in PR. The buzz of seeing nice things
happen to nice people, being able to facilitate that in some way, however large
or small, and being able to share in the joy of success is a hugely rewarding
way to spend a day.</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">So thank you to Winfrasoft, Infosec
and the SC Awards!</span></div>
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Simon Hewitthttp://www.blogger.com/profile/03818976599373454005noreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-71311950907927859652013-04-19T13:01:00.000+01:002013-04-19T13:01:52.352+01:00Is Social media taking over your life?<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0pX7pA7FpzoD6aAy4VQ0Jw5-lCd7evvsfkEMU38JKz3V9HiKdhQi81cuFTy5dcgaSHZAZPt21NcTWCEa2DyCeU9zvqlraJVGcbkYKFNWefC6AXQTPo4sJ7pgwOKMF2TAdXRDg/s1600/First+Direct+for+Blog+2.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0pX7pA7FpzoD6aAy4VQ0Jw5-lCd7evvsfkEMU38JKz3V9HiKdhQi81cuFTy5dcgaSHZAZPt21NcTWCEa2DyCeU9zvqlraJVGcbkYKFNWefC6AXQTPo4sJ7pgwOKMF2TAdXRDg/s1600/First+Direct+for+Blog+2.JPG" /></a></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;">Social Media seems to have
taken over our lives (at least for some of us anyway!) – think of pretty much
any situation and you will often see people frantically Tweeting or updating
their Facebook status on every point of interest, sharing it with online friends
and contacts. There are those that cast a cynical eye over the phenomenon of
course, Charlie Brooker’s excellent <a href="http://www.channel4.com/programmes/black-mirror/episode-guide">Black
Mirror</a> series of thought-provoking dramas seem to be obsessed with the
effects that Social Media has on our lives (a recent episode even saw a woman
speaking to an artificial intelligence version of her dead partner created and
styled by using his online comments and persona). However, for better or worse
(I’ll let you make your mind up on that) Social Media is very much a part of
our contemporary society and banking provider First Direct has commissioned new
<a href="http://www.newsroom.firstdirect.com/press/release/the_ranters_and_peacocks__new">research</a>
that suggests there are some very interesting groups or personas of online
blogger that are emerging. </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;">The research highlighters 12
different types of Social Media user:</span></div>
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<span lang="EN-US" style="font-family: Symbol; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;">The Ultras</span></div>
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<span lang="EN-US" style="font-family: Symbol; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;">The Deniers</span></div>
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<span lang="EN-US" style="font-family: Symbol; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;">The Dippers</span></div>
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<span lang="EN-US" style="font-family: Symbol; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;">The Virgins</span></div>
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<span lang="EN-US" style="font-family: Symbol; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;">The Lurkers</span></div>
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<span lang="EN-US" style="font-family: Symbol; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;">The Peacocks</span></div>
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<span lang="EN-US" style="font-family: Symbol; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;">The Ranters</span></div>
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<span lang="EN-US" style="font-family: Symbol; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;">The Changelings</span></div>
<div class="MsoNormal" style="line-height: 150%; margin-left: 57.75pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify; text-indent: -18.0pt;">
<span lang="EN-US" style="font-family: Symbol; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;">The Quizzers</span></div>
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<span lang="EN-US" style="font-family: Symbol; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;">The Informers</span></div>
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<span lang="EN-US" style="font-family: Symbol; font-size: 11.0pt; line-height: 150%; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;">The Approval Seekers</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 150%;">Even from the titles I think
many of us can identify with at least one (or probably most) of the categories,
either because we can identify ourselves or other users that we follow or have
witnessed. Like any other area of human civilization, individuals deal with
Social Media in a specific way that reflects their personality. Naturally when
this is in the public eye it affects the way others see us, be it socially or
professionally. At MCC International we would be the first to argue that your
online persona is rapidly becoming as important (if not more so in some cases) as
the way you conduct yourself offline. Reputation is a difficult concept to
prove, but you certainly know it’s gone if you lose it! </span></div>
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"> </span><br />
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">If you would like to talk about how you can do
more with social media give us a call on 02380 111977 or visit www.mccint.com</span>Simon Hewitthttp://www.blogger.com/profile/03818976599373454005noreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-80597827085198365132013-04-12T12:34:00.000+01:002013-04-12T12:34:01.479+01:00Sharing your opinions<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwCj3QyeMrR7zS-1aPDGle7gHzQ_1P7XJexcBPBhkLhhpzEI9sBLPBMx2GA-O2NjBii2n5q6uJN3Ysyr_ow8UrdT90uQ7Om2GZrmli6cKr1EUSndqqdthRBpDwqcHdIczSGBhh/s1600/Defamation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwCj3QyeMrR7zS-1aPDGle7gHzQ_1P7XJexcBPBhkLhhpzEI9sBLPBMx2GA-O2NjBii2n5q6uJN3Ysyr_ow8UrdT90uQ7Om2GZrmli6cKr1EUSndqqdthRBpDwqcHdIczSGBhh/s320/Defamation.jpg" width="320" /></a></div>
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<span style="font-family: "Arial","sans-serif";"> We are living in an age where many
people are increasingly generators of news as much as consumers of it. This has
been particularly evident this week with the astonishing outpouring of praise
and derision that seems to have been vented at the news of the death of ex-UK
PM Margaret Thatcher. Whilst the press divisions on party loyalty were always
going to colour the eulogies and critiques that have followed this story, the
public comments have really brought it home how easy it is now for everyone to
express their opinion in full public view. Not so long ago this would have been
the traditional shouting at the TV in the privacy of your home in protest or a
heated pub discussion, but now the likes of Twitter mean that off the cuff remarks
are harder to forget. Look at the bother Youth Crime Commissioner Paris Brown
got herself into this week after some ill-advised Tweets. Anyone who uses the
likes of Twitter is very much in the public spotlight and that can be very
uncomfortable (and potentially career ruining) if you’re not savvy about the
kind of content you post.</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">Legislation has also become tighter
when it comes to website and blogger content too. A new Government appointed
press watchdog has made it clear that bloggers may face stiff libel fines under
recently introduced rules – effectively being treated in the same way as more
traditionally recognised news channels. There is a saying that ‘With great
power comes great responsibility’ and this seems to be especially evident as
the online world is increasingly regulated by legal controls. Sending out press
releases has always meant that there is at least a likelihood that a press-law
trained individual would have a chance to vet any text before it is published
(although this is by no means a certainty and is much better vetted before
issue to the press!) Publishing your own blog is rapidly becoming a brave new
world for anyone who partakes in it and whilst the wide public exposure is very
appealing it also brings its own pitfalls. So unless you are well versed in
libel law why not get some advice (and help in managing your content) from
somebody who knows what they are talking about – It’s what we’re here for! We
can steer you away from potential faux pas and help you actually make the most
of the exciting online medium! </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">If you would like to talk about how
you can do more with social media give us a call on 02380 111977 or visit <a href="http://www.mccint.com/">www.mccint.com</a></span></div>
Simon Hewitthttp://www.blogger.com/profile/03818976599373454005noreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-68577520797668498782013-03-25T11:44:00.002+00:002013-03-25T11:44:46.238+00:00Reaching for a wider audience the smart way<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4yKeNl_wAxsiivjVVeN3_u-n8QZFXEf_56LLbD5jIHZXSumO4kqYskd2tyfN3FodMkyZL9uxGKqGLgMy-F_iPzTgQx7wZ56LBo-7-x3HaLWrSEAxW3w3qvqsEN0Qu_Wgx5V5j/s1600/Twitter.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4yKeNl_wAxsiivjVVeN3_u-n8QZFXEf_56LLbD5jIHZXSumO4kqYskd2tyfN3FodMkyZL9uxGKqGLgMy-F_iPzTgQx7wZ56LBo-7-x3HaLWrSEAxW3w3qvqsEN0Qu_Wgx5V5j/s320/Twitter.png" width="320" /></a></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN-US">With the ubiquitous use of Twitter, it was
interesting to see a statistic this week on the <a href="http://www.bbc.co.uk/news/technology-21856714">BBC News</a> website that
suggests 40% of users don’t actually write their own tweets. For anyone
obsessed with Twitter this might seem a surprising statistic and yet
maintaining any social media profile is a highly involved one! Gone are the
days when social media was the preserve of tech-savvy teenagers looking for new
was to chat and web links, music or photos. Today, the likes of Twitter,
Linked-In and Facebook are must-have channels of communication for many modern
businesses (with newer alternatives such as Google+ and Pinterest vying for
prominence as well) – but to any unsuspecting business it soon becomes clear
that talking to such a vast potential audience requires a great deal of time
and consideration to ensure it is engaged properly. In fact a badly judged
profile can be quite damaging to your company’s brand, in much the same way as
any other publically visible content.</span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN-US">What the statistic above doesn’t clarify
is whether this is Tweeters literally having someone else formulate and post on
their behalf or whether they actually have somebody else managing it for them.
The idea of unknown persons masquerading as public figures or influential
people in government or business conjures up a somewhat sinister,
Stalinist-type propaganda, but actually I suspect what the stat really
indicates is that many of these individuals have help in getting their message
across to this online audience. If you have something to talk about then why
not use it to its full advantage. If you have written an interesting blog then
why not link to it on Twitter? If you have some big product news or outstanding
financial results it seems a shame not to share this through all the media available.
At MCC International we encourage our clients to make full use of social media
as they would with print magazines, online coverage or even TV and radio – if you
have a good story then make sure it is disseminated as widely as possible! Having
a dedicated support team to help push your message out to the public is what good
PR is all about and contrary to the propaganda analogy, allows anyone to spread
a genuine opinion or statement directly to your chosen audience. <span style="mso-spacerun: yes;"> </span></span></div>
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<br /></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span lang="EN-US">If you would like to talk about how you
can do more with social media give us a call on 02380 111977 or visit
www.mccint.com</span></div>
Simon Hewitthttp://www.blogger.com/profile/03818976599373454005noreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-33219875450696760282013-03-18T16:30:00.000+00:002013-03-18T16:30:40.700+00:00Iconic Global IT Storage Company, LaCie, Chooses MCC International For UK PR Campaign<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEik7HOljpscEQ7B2Cc0hnlnE-Sm0HBNNGTS0zts3KNwg-ApDwTpaV8dYMBMPlNWN8UpPQo5rihu-_TDGrfMS2Emtiy5aLi413PSgoQuaIG49ev76Nmb1jUcdtUUAjSTf1lym0z0/s1600/MCCwinsLaCie.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEik7HOljpscEQ7B2Cc0hnlnE-Sm0HBNNGTS0zts3KNwg-ApDwTpaV8dYMBMPlNWN8UpPQo5rihu-_TDGrfMS2Emtiy5aLi413PSgoQuaIG49ev76Nmb1jUcdtUUAjSTf1lym0z0/s320/MCCwinsLaCie.jpg" width="256" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1_ZKPoN8YQ7v4cYEY9dxKNljccUQBEhp0eI9mvzZUevp62tiDKzVtOPAmj0ZTXNi1D2GluA02k_oY1ggK-ZRzG-WHWQUznHmq-vS8vEpxaanYzCtorP7_KjEB-iMQEKrMvxt_/s1600/MCCwinsLaCie.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span id="goog_1704692398"><br /></span><span id="goog_1704692399"></span></a></div>
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<br /></div>
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<span style="font-family: "Arial","sans-serif";">MCC International delighted to have been chosen by the global digital
storage company, <a href="http://www.lacie.com/">LaCie</a>, to raise the UK
profile of the company. We will run a campaign across the technology,
home, lifestyle and gadget media, as well as managing the reviews of its multi
award-winning products. </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">“Think about how many music tracks,
videos and photos you own, how much they are worth and how much they mean to
you. For many of us, our digital libraries would fill a large room,” commented
the Managing Director of MCC International, Fiona Brewer. “Today, with products
such as those from LaCie, you can securely store a lifetimes worth of memories,
work files and more on a device that you can easily fit in your bag.”</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">MCC International will be promoting
the latest LaCie products including its range of drop-resistant rugged
products, designer collaborations with Porsche to create a high performance
hard-drive that is only 11mm thick, as well as the Blade Runner, created with
the world renowned designer, Philippe Starck. Fiona continued: “To put the
capabilities of these devices into perspective, the highest specification iPad
can store an impressive 128GB, however, LaCie’s portable hard-drives can store
up to 1TB, which is more than most laptop and desktop PCs. So these
products not only look great, but perform exceptionally well.” </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">EMEA
PR Manager at LaCie, </span><span style="font-family: "Arial","sans-serif";">Ekaterina
Wilk commented: “MCC International was recommended to us and we have been very
impressed by the knowledge, enthusiasm and expertise of the team.”</span></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">As well as LaCie consumer products,
MCC International will be promoting its range of PC and Mac compatible business
products, used by broadcasters, movie-makers, photographers, designers and
musicians around the world. </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">Fiona concluded: “It is great news
that a Southampton agency has attracted the attention of such an important and
respected global technology brand.”</span></div>
Simon Hewitthttp://www.blogger.com/profile/03818976599373454005noreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-70642082972108551852013-02-15T17:29:00.001+00:002013-02-15T17:29:32.615+00:00Extra, extra – read all about it!<!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:TargetScreenSize>800x600</o:TargetScreenSize> </o:OfficeDocumentSettings> </xml><![endif]--><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWxAC8zcdPvcTnR0Y4KSXWay1zzhjhmKhZa9RYArgmySf1i7WVQRh5LCrrpIAFbMHxAoAUqSrB3uc3q0W15MlUP83Ox215vucGL71Wq_qb6xZITgmytl-mm29rWGgPA3rWDz0J/s1600/fold-newspaper-step-1_300.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWxAC8zcdPvcTnR0Y4KSXWay1zzhjhmKhZa9RYArgmySf1i7WVQRh5LCrrpIAFbMHxAoAUqSrB3uc3q0W15MlUP83Ox215vucGL71Wq_qb6xZITgmytl-mm29rWGgPA3rWDz0J/s320/fold-newspaper-step-1_300.jpg" width="268" /></a></div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><br />
</div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><br />
</div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span lang="EN-US">MCC International Agency Director, Graham Thatcher, met up with a journalist and publisher this week with a client and the conversation turned around to the fact that as an organisation a considerable amount of their energies have now moved over to producing online content as opposed to printed magazines. Of course we are all very familiar with digital content and it has become even more convenient and realistic to use it with the phenomenal rise of the smart device and tablets. As if by a quirk of fate, Graham also spoke to another contact recently who remarked that upon seeing a commuter on a packed train reading a broadsheet newspaper; had assumed this was because they had forgotten to bring their iPad Mini! Anecdotes like this are not, I’m sure, out of the ordinary and digital media has rapidly become such an important part of our everyday lives – largely because of the ubiquity of relatively cheap high performance and highly portable devices that are geared to offering the content that the person in the street (literally) wants. It doesn’t seem so long ago that people had to be convinced that online press coverage could be considered important, and yet it is now perhaps the central medium from which people gain news and information. MCC has been embracing online coverage since its early days, we have long advised clients that whilst having printed coverage still feels special (and probably always will!) being online rapidly opens up a potential audience that would have been unthinkable even a generation ago. It also makes other areas, such as video content, a realistic way of reaching this audience, as I mentioned in my last blog entry.</span></div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><br />
</div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span lang="EN-US">With St Valentine’s Day this week, Internet businesses have inevitably been cashing in on the trade for sending flowers, gifts and cards but the <a href="http://www.bbc.co.uk/news/technology-21446368">BBC News</a> has reported on another ‘romantically’-connected online money-spinner - <span style="mso-spacerun: yes;"> </span>fake girlfriend profiles for Facebook. As a way of bringing the industry of Escorting into the digital age, enterprising women (and some men apparently too) are making hard cash from lending their attractive likenesses to clients who want to make their ex jealous or impress their friends. For example, US site Cloud Girlfriend let the paying customer choose their ideal companion’s profile which could then be linked romantically to their own for a fee (well until Facebook got wind of it enforced its honesty and privacy rules). Perhaps it’s another reminder that people take their online persona as seriously as their offline one and that there can be money to be made in offering services that people want, however bizarre they may seem!</span></div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><br />
</div><div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;"><span lang="EN-US">Developers have long talked about cars that can take a greater share of driving from drivers, to help battle the problems of fatigue for example (I’m thinking KITT from 1980s classic Knightrider myself!) but one disabled driver found out this week that this can be a truly frightening prospect if things go wrong. As reported in <a href="http://www.theregister.co.uk/2013/02/15/satanic_renault/">The Register</a> (with a considerable degree of hyperbole it would seem), driver Frank Lecerf feared for his life as the cruise control system on his specially adapted car malfunctioned, propelling the terrified Frenchman at speeds of 120mph across the border into Belgium before the fuel ran out and he was able to stop his Renault. Talking about it in the office we couldn’t help but compare it to movie classic ‘Speed’ but in reality the prospect of technology potentially controlling life and death and then going wrong is a terrifying one. On another level, it’s a good reminder that technology should be there simply to make life easier or more productive and stops being a benefit when it fails to meet those criteria (something we always bear in mind when assisting our clients with their PR campaigns and talking about the benefits of products or services). It’s something that no doubt Monsieur Lecerf is more than aware of.</span></div>Simon Hewitthttp://www.blogger.com/profile/03818976599373454005noreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-62702912104026593512013-01-29T16:09:00.000+00:002013-01-29T16:09:53.239+00:00Take The Lead With Your Online Media Coverage<i>MCC Director Graham Thatcher looks at great ways to improve your online media coverage:</i><br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVu1YLFfQ_4Mwwvx6CKVHc3mQIhQMtC07UbZAg0pEVmJF-yuqxjnx0JTem6iFBOvlWpr0uIGqX5aUSPZK5Q3pojedXEk93-z_yJbG1Fc-8JdHVrvrB8ftQdeUyjNKHjUPm53s9/s1600/Online+Media+photo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVu1YLFfQ_4Mwwvx6CKVHc3mQIhQMtC07UbZAg0pEVmJF-yuqxjnx0JTem6iFBOvlWpr0uIGqX5aUSPZK5Q3pojedXEk93-z_yJbG1Fc-8JdHVrvrB8ftQdeUyjNKHjUPm53s9/s320/Online+Media+photo.jpg" width="320" /></a></div>
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<div class="MsoPlainText" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">Getting a great story published isn’t
always easy, especially if you want the right story in the right publication at
the right time. But once you have achieved it there is no time to sit back and
bask in your own glory, as there is still plenty of work to be done. I have
been working in the world of PR for well over a decade and in some respects the
industry has changed beyond all recognition and in a very good way.</span></div>
<div class="MsoPlainText" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoPlainText" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">When I first started my career in a PR
agency it was about the ‘thud value’ of the monthly clippings book you could
leave in the reception area for your client. Print coverage was king and online
was supplementary noise (many clients would even ask me to omit it from there
books as it held no value!). </span></div>
<div class="MsoPlainText" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoPlainText" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">Today, any agency or in-house PR will
tell you that whilst we all still love to see our work in print, on the radio
and TV, in the main it is all about online exposure. Crucially, when I talk
about online coverage I am not talking about the here today gone tomorrow
newsfeeds and copy and the ‘copy and paste’ breed of journalism (although there
is an argument that this all contributes to the on-going SEO effort to an
extent). I am talking about generating editorial rich online content that will
create relevant links in the appropriate places, which in turn generates
tangible PR-driven leads. Great for the PR, the publisher/blogger (it helps
them to coax marketing budget) and the organisation.</span></div>
<div class="MsoPlainText" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoPlainText" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">So, the next time you find yourself
with such a piece of coverage here are my top tips to maximise its lifetime
value…</span></div>
<ul>
<li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"></span><span style="font-family: "Arial","sans-serif";">Read
the story! Sounds obvious but in the midst of the euphoria of getting the story
published in your top tier title, checked it for accuracy, is there an issue
that you can pick up the phone and rapidly resolve with the journalist.</span><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span></li>
<li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span><span style="font-family: "Arial","sans-serif";">If
you work in a PR agency the next step is to notify your client that the story
is live. Send them the link and encourage them to share the story internally, especially
with the sales team. If the story includes a reference to a customer or
business partner who helped you create the story, then a courtesy email or call
to them is always appreciated.</span><span style="font-family: "Arial","sans-serif";"> </span></li>
<li><span style="font-family: "Arial","sans-serif";">Now
for the traditional tip! Remember to clip it in its original glory! Don’t
assume that it will stay online forever, especially if it is the top story on
the homepage.</span><span style="font-family: "Arial","sans-serif";"> </span></li>
<li><span style="font-family: "Arial","sans-serif";">Get
online and tweet the story, being sure to use the most relevant hash tags and
encourage others to do the same. More than likely it will be tweeted by the
publication so make sure you retweet that also. Remember the more activity an
Editor sees around a story, the more likely they are to pick up your next one</span><span style="font-family: "Arial","sans-serif";"> </span></li>
<li><span style="font-family: "Arial","sans-serif";">As
well as Twitter do a LinkedIn share.</span><span style="font-family: "Arial","sans-serif";"> </span></li>
<li><span style="font-family: "Arial","sans-serif";">Whilst
you are logged on to LinkedIn get on to the relevant groups and either start a
new discussion about the theme of the article, or use the story to contribute
to an ongoing debate (be sure to include the URL).</span><span style="font-family: "Arial","sans-serif";"> </span></li>
<li><span style="font-family: "Arial","sans-serif";">Write
a short trailer of the article that the organisation can use to create a new
item on their corporate blog.</span><span style="font-family: "Arial","sans-serif";"> </span></li>
<li><span style="font-family: "Arial","sans-serif";">Get
on to the corporate Facebook paged to post a link.</span><span style="font-family: "Arial","sans-serif";"> </span></li>
<li><span style="font-family: "Arial","sans-serif";">Finally,
with all of this pushing of the story it is vitally important to track the
resulting comments, as it is here that a potential new lead may originate.</span></li>
</ul>
<div class="MsoPlainText" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoPlainText" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">As you can see, one clipping creates an
opening many different virtual doors. The publication has given you the
destination and that has huge value and potential in its own right, but as a PR
it is your job is to maximise the number of the right people who see it. </span></div>
<div class="MsoPlainText" style="line-height: 150%; text-align: justify;">
<br /></div>
<div class="MsoPlainText" style="line-height: 150%; text-align: justify;">
<span style="font-family: "Arial","sans-serif";">So remember next time you get a Google
Alert, are trawling Pickanews, or a doing your own search, it isn't necessarily
the size of your clippings book that matters, it is what you do with it that
counts!<span style="mso-spacerun: yes;"> </span>You have worked hard to craft
the story, cultivated the media interest, so you owe it to your organisation, client
and yourself to make the most of it. Follow these best practice tips and you
can be sure that every quality online story is given the treatment it deserves.</span></div>
Simon Hewitthttp://www.blogger.com/profile/03818976599373454005noreply@blogger.com1tag:blogger.com,1999:blog-17011726.post-11875573780018764142013-01-18T16:48:00.000+00:002013-01-18T16:48:50.715+00:00Sound and Vision<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi30oiihQfijI1C0cZSVYY05gvBwkNAVAdoWTLrvtCQjg8Vo9uowYvDzDkJoYFzeel_SvG_DMohPFXk2yX3R4OUml67RcBZzPcHLI0GBLJqXUI95hnHpGUnZ5yH-Lguauk5CPWU/s1600/clapperboard_000005135218Medium1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi30oiihQfijI1C0cZSVYY05gvBwkNAVAdoWTLrvtCQjg8Vo9uowYvDzDkJoYFzeel_SvG_DMohPFXk2yX3R4OUml67RcBZzPcHLI0GBLJqXUI95hnHpGUnZ5yH-Lguauk5CPWU/s320/clapperboard_000005135218Medium1.jpg" width="320" /></a></div>
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Now that we are truly into 2013 (and the snow is reminding
us that we really are in the middle of winter) MCC International is busy
meeting with clients and looking at what the PR campaigns will be doing for the
next 12 months. It’s an exciting time for many of us in the PR industry, a
fresh slate if you will, that allows for strategic planning and new ideas to
drive forward the key messages. At MCC International 2013 is the year of video
– we have recently opened up a specific YouTube channel dedicated to hosting
the existing and future video material that will be an integral part of our
work this year. In 1968 Andy Warhol famously said everyone would be famous for
15 minutes in the future – perhaps he had the foresight to see that once the
technology had evolved, we would all be looking to make an impact on the world.
It would seem he’s right and we’re glad to be helping our clients achieve more
than just 15 minutes of fame!</div>
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One of the big headlines this week (especially for anyone
who grew up buying their music in a shop rather than online – how quaint!) is
the likely demise of HMV. There has been a lot of speculation as to why HMV has
found itself in such dire straights (no pun intended) and anyone who bought
their treasured music collections there in the 1980s and 1990s will probably
tell you its as much to do with the company losing its appeal as a pure
purveyor of music as it is to the Internet revolution and download sales.
Interestingly, another brand that we grew up with, Argos, has reported it has grown sales using
its click and collect service, as reported on the <a href="http://www.bbc.co.uk/news/business-21057345">BBC News website</a> this
week. The idea of reserving an item online and then buying it instore is
becoming popular with a number of ‘real-world’ retailers, offering consumers
lower prices without the wait for the delivery to turn up. Of course Argos and
HMV are very different beasts in the way they operate their stores, but its
interesting to see new technology and traditional stores coming together to
offer consumers a third option.</div>
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Another brand that seems to be feeling the pinch from the
changing way we live is processor and chip manufacturer Intel, as reported on <a href="http://news.sky.com/story/1039689/intels-profit-disappoints-as-pc-sales-slip">Sky
News</a> this week. Intel was interesting in that it managed to create a strong
brand for processors (even accompanied by a jingle!) - not the kind of thing
that consumers would traditionally have thought about when purchasing
electronics. It would seem that Intel has lost some ground from the wider
switch by consumers to smartphones and tablets from desktop and laptop
machines. Like Microsoft, Intel had cornered a market that was hugely buoyant
at the time but has since changed, almost beyond recognition, as users turn to
new ways to process their information. If nothing else, Intel’s news like that
of HMV shows that the world of business doesn’t stand still and whilst you’re
the top of the pile you may well have to fight, tooth and claw, to maintain
that advantage in the future. Like spinning plates, your customers need
constant attention and stimulation to keep purchasing from you – something that
is at the core of any good PR and Marketing campaign.</div>
Simon Hewitthttp://www.blogger.com/profile/03818976599373454005noreply@blogger.com0tag:blogger.com,1999:blog-17011726.post-29044940291057345102012-12-14T16:55:00.000+00:002012-12-14T16:55:28.507+00:00So this is Christmas…<!--[if gte mso 9]><xml>
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As is the case most years, by the time you reach mid-December many people’s minds are on the big ‘C’ and whether you like it or not, it’s a major event for most of us (especially as it’s often grouped together with New Year). It’s a good chance to take a well-deserved break, to enjoy a little down-time and to perhaps reflect on the past year and look forward to the challenges and rewards of the new one. Judging by the amount of ’Out of Office’ replies we have seen this week a lot of people are already getting well into the festive spirit! Putting the festivities aside for just a moment (there are still two weekends to go!) it’s also an ideal time to start thinking about how your Marketing and PR campaign for the new year can drive forward your business’ profile, reacquainting customers and potential customers with just how good you are and helping to make sure you create your own ‘luck’ in 2013! There is no harm in hitting the ground running in the new year…..</div>
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<br />Levels of English literacy have long be debated (probably as long as the language has existed!) but in a new twist, as reported in the <a href="http://www.bbc.co.uk/news/magazine-20332763" target="_blank">BBC News website</a> this week, it would seem that the English language as a whole is being shaped by Internet usage. Whilst English is predicted to be the dominant online language within the next 10 years (with the majority, by percentage, being in Chinese at the moment) there is the fact that many people using it will be second language speakers. It’s interesting to see how the globalisation of technology can directly affect the way we communicate, potentially even the way we speak! If you’re wondering what the cultural flipside might be of not having a vast Internet to explore, why not take a look at North Korea’s far more ‘selective’ scope at the state-controlled <a href="http://www.naenara.com.kp/en/" target="_blank">Naenara</a> website, which shows what its people can see if they manage to be in the small ‘Elite’ minority that has access to this.</div>
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<br />Back to the wider Internet, there are some Christmas favourites re-emerging again at the moment – such as festive cards and videos (featuring yours or any friends/family/pets faces you might choose!) at <a href="http://www.jibjab.com/holidays" target="_blank">JibJab</a> or even the <a href="http://www.noradsanta.org/en/" target="_blank">Santa Tracking</a> from the nice people at NORAD! It’s all a reminder that you can find all human interest on the Internet (and a reminder that your business should be getting its fair share of coverage!)<br /> </div>
All the team at MCC International wish you a very Merry Christmas and a Happy New Year! (or Happy Holidays if that’s more appropriate to you!!)<br />Simon Hewitthttp://www.blogger.com/profile/03818976599373454005noreply@blogger.com0